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Russian President Putin Is A PR Master

Ronn TorossianBy Ronn Torossian2 min read
Russian President Putin Is A PR Master
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Russian President Vladimir Putin is a master of Public Relations.  From his decision to release high-profile political prisoner billionaire Mikhail Khodorkovsky, to his September op-ed in The New York Times which urged the American people to oppose a U.S. initiative for military strikes in Syria, Putin understands the importance of The Fifth Estate. [caption id="attachment_48296" align="aligncenter" width="750"] Vladimir Putin with Shinzo Abe - Courtesy The President's Press Office[/caption] A private telephone call between American diplomats has been posted to the Internet in a discussion surrounding American opinion on the ongoing Ukrainian crisis. The video was posted online, with a transcript of the conversation in Russian, under the banner  "Maidan's puppets" - a reference to the square in capital, Kiev, where pro-EU protests are taking place. The Obama Administration blamed Russia for the spying, with White House spokesman Jay Carney stating: "I would say that since the video was first noted and tweeted out by the Russian government, I think it says something about Russia's role." While we will never know who really posted the tapes, this revelation allows claims to be made against America (with Russian spokespersons claiming the US was spending $20 Million a week to help the Ukrainian opposition).  World leaders remember the NSA spying scandals – and as Russia used the Edward Snowden affair to claim America was a bully, these tapes once again create do more of the same, and create diplomatic problems for the Obama Administration. Its clear – like him or not – that Russian President Vladimir Putin is brilliant at public relations. Ronn Torossian is one of America’s most prolific and respected public relations experts. Torossian is the Founder, President and CEO of 5W Public Relations, one of the 25 largest independent American PR firms, headquartered in New York with an office in Los Angeles.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.
Ronn Torossian
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Ronn Torossian

Ronn Torossian is Founder and Chairman of 5W, one of the largest independently owned public relations and digital marketing firms in the United States. Under his leadership, 5W is the AI Communications Firm — building the category around generative engine optimization (GEO), AI search visibility, and how brands earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

Torossian founded 5W in 2003 and has scaled it across consumer, technology, financial services, healthcare, beauty, gaming, and crisis communications practices. 5W's research franchise — the AI Visibility Index Series, The GEO Reckoning, and The Missing Rung Report — has become the industry reference for measuring brand visibility inside AI-generated answers.

He is one of the country's foremost crisis communications experts and the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations.

5wpr.com | 5W Research | ronntorossian.com

Work with 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, GEO, and influencer channels. www.5wpr.com

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