Snow College Issues Social Media RFP

Scope of Work:

2017 Social Media Campaign

1. Goals
2. Ultimately to increase student enrollment at Snow College
3. Create an informational and motivational social media campaign that develops an active and interactive participation between Snow College and our target audience, including creating interest and content sharing with our viewers
4. Create posts that attract and capture the attention of our target audience (write and design)

1. Engage, and produce all social media content
2. Increase High School Juniors, Seniors, and high school parents followers, month over month in at least each of these five platforms (Facebook, Instagram, Pinterest, Twitter, and SnapChat)
3. Increase likes and clicks by demonstrating that Snow College is posting relevant content and providing viewers a positive online experience
4. Drive traffic to the Snow.edu website, increase viewership and content viewing on the website
5. Integrate social media posts with the Snow College general marketing campaign

Due Date:

Address: