For instance, we reported last October that the East Olive Way Starbucks in Seattle started selling beer and wine, the first coffee shop in the Starbucks chain to offer alcohol. Difficult times call for desperate measures, and Starbucks is not immune to such challenges.
The original logo, heavy, crowded and brown, featuring a topless two-tailed siren, has evolved into what you see today: a green, stylized, family friendly rendition, that doesn't need to use explanatory words to convey the brand. But what happens when Starbucks loses its identity, what happens when you no longer associate the brand with good quality coffee-to-go?
The logo remains recognizable, with or without the words "Starbucks coffee." The menu, however, belongs to an obscure chain of restaurants, no one is familiar with. If Starbucks manage to come up with a credible, recognizable menu, like McDonalds for example, who brand with "Mac" and "Mc" almost every product they sell, then yes, perhaps changing the logo was not a bat idea.
Among other Public Relations companies, Starbucks has worked with Crenshaw Communications, Dentsu Public Relations & Edelman.Marketing News & Digital Marketing Strategy
By EPR Editorial Team1 min read
Starbucks Logo - Simplified
By EPR Editorial Team1 min read
For instance, we reported last October that the East Olive Way Starbucks in Seattle started selling beer and wine, the first coffee shop in the Starbucks chain to offer alcohol. Difficult times call for desperate measures, and Starbucks is not immune to such challenges.
The original logo, heavy, crowded and brown, featuring a topless two-tailed siren, has evolved into what you see today: a green, stylized, family friendly rendition, that doesn't need to use explanatory words to convey the brand. But what happens when Starbucks loses its identity, what happens when you no longer associate the brand with good quality coffee-to-go?
The logo remains recognizable, with or without the words "Starbucks coffee." The menu, however, belongs to an obscure chain of restaurants, no one is familiar with. If Starbucks manage to come up with a credible, recognizable menu, like McDonalds for example, who brand with "Mac" and "Mc" almost every product they sell, then yes, perhaps changing the logo was not a bat idea.
Among other Public Relations companies, Starbucks has worked with Crenshaw Communications, Dentsu Public Relations & Edelman.Written by
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EPR Editorial Team - Author at Everything Public Relations
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