AI Communications
The Duolingo Trap: Why "AI-First, Humans-Second" Is the Worst Comms Positioning of 2026
Duolingo learned the hard way. The rule is simple — build AI-first inside, sell outcome-first outside. And run the LLM check before you ship.
Tag
AI strategy
AI Communications
How to Evaluate AI Performance on a Communications Team
Evaluations of AI performance in communications teams should focus on outcomes—such as output quality, time saved, AI visibility, and adherence to controls—rather than mere activity metrics like prompt usage or hours logged. Regular, quarterly assessments are recommended to track trends and ensure the operating model is effective.
THE NEW PR ORG CHART
Three years ago, a communications team's org chart had no AI-specific role on it. Most still don't — and that absence is the problem, not a sign that the problem doesn't exist. The work has appeared whether or not anyone's name is attached to it. Quick answer. Four responsibilities now need named ownership on a communications team: the AI Communications Lead (owns the operating model), the AI Visibility Director (owns presence in AI answers), the AI Workflow Editor (owns output quality), and the AI Governance Lead (owns the controls).
AI Communications
The AI Communications Lead
Owns the operating model — workflow, tool stack, production standard. Not the heaviest AI user on the team. Not IT. Reports into communications leadership.
AI Communications
The AI Visibility Director
The AI Visibility Director is a new role that owns a brand's presence and accuracy within AI answers. This role runs visibility audits, sets content standards, monitors the answer layer, and reports trends, akin to an SEO lead for the AI era.
AI Communications
Walmart's Agent Stack — Fortune 100 AI Just Shipped
Walmart's agent stack is setting a new standard for Fortune 100 AI. This article explores how named AI agents for consumers, employees, partners, and developers are forming a new corporate architecture, driving AI visibility and compounding growth for early adopters.
Marketing
AI Marketing Done Right: Relevance Beats Reach
Explore how cognitive digital marketing leverages AI, machine learning, and behavioral analytics to create highly relevant and personalized customer experiences. Learn from leading brands like Nike, Spotify, and Sephora on how to master this essential approach while avoiding common pitfalls.
AI Communications
Building an AI-Native Communications Team
Every communications team now uses AI. Very few are built around it. That gap — between a team that has AI tools and a team designed around them — is where the next operational advantage sits. Buying tools is the easy part, and most teams have done it.
Healthcare
Healthcare PR Needs Two AI Strategies
A new cross-industry AI citation study finds Perplexity rewards NIH and PubMed primary sources more than any trade publication, meaning healthcare and pharma communications programs running only trade-press outreach are leaving half the AI citation prize on the table.
AI Visibility
Public Relations: Walmart and Target Strategy
Walmart and Target are running two of the most-studied corporate communications and public relations operations in modern American retail. Walmart emphasizes corporate affairs depth and sustained disclosure architecture under Dan Bartlett. Target emphasizes consumer brand work and cultural relevance. Both companies are working through substantial strategic transitions as 2015 closes.