PR News
Is Apple Moving Too Slow for Consumers?
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.
Tag
apple
PR News
Leaked Gadgets and Apple's Brand Management
Controlling a brand's image is a tough task, even for Apple. Dealing with product leaks makes that tougher.
Crisis Communications
The Facebook Privacy Story
From Beacon in 2007 to Cambridge Analytica in 2018 to Meta AI training in 2026 — one of the most studied reputation cases in modern corporate history. Six locked lessons, plus the Apple counter-example.
Insights & Strategy
Apple and the Architecture of Brand Control
Apple invented the architecture every other brand tried to copy and failed to match. Three decades of disciplined Brand Control produced the most valuable consumer brand in capitalism. The definitive Apple communications archive on EPR's platform authority graph.
PR News
iPad's Carefully Crafted PR in Media Frenzy
Apple's iPad is caught in a media frenzy that will end up in building a strong brand, selling the product and surpassing all expectations.
PR News
How Will Apple's Tablet Change the App Marketplace?
Rumors are flying at a heightened about the Apple Tablet, as an announcement regarding the rumored product is expected later this week.