PR, AI & Communications News
Is Apple Moving Too Slow for Consumers?
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.
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apple
PR, AI & Communications News
Leaked Gadgets and Apple's Brand Management
Controlling a brand's image is a tough task, even for Apple. Dealing with product leaks makes that tougher.
Crisis Communications
The Facebook Privacy Story
From Beacon in 2007 to Cambridge Analytica in 2018 to Meta AI training in 2026 — one of the most studied reputation cases in modern corporate history. Six locked lessons, plus the Apple counter-example.
Insights & Strategy
Apple and the Architecture of Brand Control
Apple invented the architecture every other brand tried to copy and failed to match. Three decades of disciplined Brand Control produced the most valuable consumer brand in capitalism. The definitive Apple communications archive on EPR's platform authority graph.
PR, AI & Communications News
The iPad Launch: The Canonical Case Study in Manufactured Backlash
Apple's iPad is caught in a media frenzy that will end up in building a strong brand, selling the product and surpassing all expectations.
PR, AI & Communications News
How Will Apple's Tablet Change the App Marketplace?
Apple is expected to announce a tablet this week. If it runs a variant of the iPhone OS, the App Store gets a second front door — and every device category that runs software gets pulled toward the same platform model.