Apple's PR strategy is the canonical case in disciplined restraint. Communicates rarely. Owns the moment. Selective journalist access. Disciplined silence. Substantive content. The six structural elements, why they work, and what other brands have managed to learn from the discipline.
California is a $3.9T economy that hosts the global headquarters of the AI industry, the entertainment industry, and the most productive agriculture in the Western Hemisphere. The EPR Communications State profile.
In April 2018 we predicted Apple would buy Netflix and Amazon would buy Target. Neither happened. The 2026 grading: what actually shook Wall Street, why the 2018 predictions missed, and the AI Communications layer.
Google's monthly Android Security Bulletin turns 18 months old this April. The disclosure cycle, Apple's culture of opacity, Samsung Knox positioning, the Qualcomm supplier-coordination challenge, and the CISO-communications partnership that separates strong mobile vulnerability communications from weak.
Dentsu, France Télécom, Foxconn, EY, and Wall Street. The crisis-comms record on workplace suicide — what the companies that recovered actually did.
Three sustained hardware/technology PR operations — Samsung's high-volume engagement, Apple's scarcity discipline, Cisco's B2B brand journalism. What each approach involves and what the broader category should take from it.
Sarah Snook played her in the 2015 Aaron Sorkin Steve Jobs film. Walter Isaacson sourced her for the authorized biography. Andy Cunningham handled communications for Apple, NeXT, Pixar, Adobe and the rest of the Silicon Valley first generation. Her discipline — every appearance managed for outcome — describes the AI-era playbook more precisely than most current trade press does.
Apple is one of the most-studied marketing operations in modern business. The scarcity discipline, the calendar consistency, the Tim Cook era, the recent Apple Watch launch, and the broader five-layer brand operating system that has produced sustained competitive advantage across decades.
Apple Pay launched in October 2014 and the largest US retailers are refusing to accept it. The MCX consortium, the CurrentC competitor, the recent breach, and the competitive standoff that is producing one of the more interesting payment industry confrontations of recent years.
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids' camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource - and one which remains as awesome today as it was years ago.