What makes the perfect apology? Sincerity, for a start. Remorse. Acceptance. A great big serving of humble pie; we can all pretty much agree what’s required. Now look at those qualities and tell us how many of them you associate with faceless multinationals. If you said ‘none whatsoever’, congratulations: you’re cynical enough to be an adult.
Android may continue to be the most widespread OS, but Android itself is not a smartphone. And this begs the question: in the real battle of the smartphones, who is going to win this year?
Apple, Google and Procter & Gamble lead in the top of the most admired companies worldwide, according to a survey by Fortune and the Hay Group. Four thousand brilliant minds of the business world analyzed the largest corporations world wide and came up with the top based on their business strategies, approach to new technology and environmental issues.
Apple's PR team enjoys sleeping late. The company fails to respond to numerous reports criticizing an iPhone app that failed three days in a row.
Steve Jobs strategy against Google is easy to resume: I'm better than you, na-na, na-na, boo-boo, stick your head in doo-doo.
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.
Controlling a brand's image is a tough task, even for Apple. Dealing with product leaks makes that tougher.
Apple invented the architecture every other brand tried to copy and failed to match. Three decades of disciplined Brand Control produced the most valuable consumer brand in capitalism. The definitive Apple communications archive on EPR's platform authority graph.
Apple's iPad is caught in a media frenzy that will end up in building a strong brand, selling the product and surpassing all expectations.
Rumors are flying at a heightened about the Apple Tablet, as an announcement regarding the rumored product is expected later this week.