Steve Jobs vs. Google, the Never Ending Saga

Steve Jobs Holds Iphone everything-pr


What better occasion for Jobs to poke on Google than touting Apple’s success with its extraordinary $20 billion in revenues fourth quarter? It’s amazing that the CEO of a company with a reputation of excellence in every field still feels the need to engage in a pointless back and forth with Google, a company with a different, and broader focus anyway.

Steve Jobs was never renowned for diplomacy, and now less than ever. The Google incident is not singular. In recent reports, Apple’s CEOs scored some headlines for offending Apple users and journalists via email, and more. But the pissing match with Google has a longer history – it’s a Jobs tradition if you want.

The Apple-Microsoft war is not even in sight. Since Google launched its Android open platform, Jobs changed its focus 100% on Google, especially because, in recent news, sales of Android devices seemed to outspace iPhone sales. But Jobs is confident that Apple’s “closed” system strategy will triumph over Google’s open platform, despite the stats that contradict his statement.

“We think the open vs. closed issue is just a smokescreen to try and hide the real issue, which is what’s best for the customer: fragmented vs. integrated,” Jobs said. “When selling to users who want their devices to just work, we believe integrated will trump fragmented, every time.”

You must be an idiot banner.Besides, iPad sales were lower than expected, despite the fact that the demand is hot. The reason could be some production issues, and analysts already predict that the iPad will be one of the hottest items on sale this Christmas:

“Frankly, they won’t have any real competition for a year. Tablets are just crucifying notebooks,” Jane Snorek said in a statement.

And while Steve Jobs is focused on a na-na na-na boo-boo, I’m better than you strategy against Google, the Mountain View giant is focused on “minor” issues like developing a car that drives itself, and investing in offshore wind energy projects. Yes, Apple might be better on a gadget level. Now it’s time for something that really makes a difference. Here’s a PR Goofy prize for you, Mr. Jobs. You showed Google!

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