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EDITOR’S PICKThis Month’s Featured Blog:
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Natalie Monson started her food blog as a hobby. Then it took off. Then her company added a food prep app that gained a significant following. Now she’s fighting to keep her branding, defending her logo against one of the world’s most powerful – and valuable – brands. Monson’s food blog recipe … [Read more...]
When it comes to some of the most competitive industries in today’s market, hardware ranks near the top of the list. Following the happenings in this market bears a close resemblance to watching a television drama unfold. Some of the most notable rivalries over the years include Blackberry vs. … [Read more...]
In the battle for smartphone supremacy, there are really only two big monsters on the block – iPhone and Android. They are, effectively, the Godzilla and Mecha-Godzilla of the wireless market. For years, the competitors battled toe-to-toe, with one gaining an advantage, then the other closing the … [Read more...]
There aren’t too many public relations professionals portrayed in movies. Then again, there aren’t too many folks who worked alongside Steve Jobs for years. A PR flack, best known as a press agent, often creates the difference between an unknown start-up and a revolutionary brand. Andrea … [Read more...]
Apple, by any standard, has built an amazing brand, but they’ve done more than that. They’ve built a following and a philosophy. When it comes to marketing, few even come close to what they’ve done. Here are some of the ways they market that every company can learn from: Say no to the naysayers. … [Read more...]
Apple recently launched its new payment system, Apple Pay, which allows customers to purchase items from physical stores using their iPhone and iPad. This idea has been around for quite some time and Google was the first to market with Google Wallet. Both ideas allow users to simple go to a … [Read more...]
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids' camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource - and one which remains as … [Read more...]
The World Wide Developers Conference kicked off this week and among the revelations from developers, one of the most curious came from Apple upon the unveiling of its new iOS 7. The upgrade for iOS on Apple’s mobile devices has received mostly impressive reviews and represents the biggest change to … [Read more...]
What makes the perfect apology? Sincerity, for a start. Remorse. Acceptance. A great big serving of humble pie; we can all pretty much agree what’s required. Now look at those qualities and tell us how many of them you associate with faceless multinationals. If you said ‘none whatsoever’, … [Read more...]
Some tech reporters around the world argue that, despite Apple's recent patent victory over Samsung, Android will thrive, dominating iPhone. An uneducated statement, as Android is an operating system, while the iPhone is a device. Sure, Android will thrive, as it is installed on a number of phones, … [Read more...]