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Google has been facing increasing pressure and criticism about its business practices for some time now, both from outside officials and inside the company. Recently, though, Google employees have been speaking out even more, from walkouts to public critiques that, to date, company leaders have … [Read more...]
SEO for Dummies, Part One For many people, SEO can seem like the elephant in the room. You know your business needs to deal with it, but you would rather not be the person responsible for the task. Indeed, when most people think SEO, they assume a complex and time-consuming process akin to … [Read more...]
Any time you’re trying to legitimize your business and solidify your brand, it’s nice to have a high-profile client on your customer list. This dynamic is true even if your brand is Google … because not all your programs and products panned out in the past. Consumer doubt can be the kiss of death … [Read more...]
Not only did Google make a clever business decision when hiring investor and Google board member Diane Green to lead its cloud-computing business, the major corporation also made a smart marketing move. Diane Green has a very impressive resume. Her list of accolades is includes co-founding VMware … [Read more...]
Huntsworth’s Multitasking PR Finesse Grayling, Huntsworth’s PR flagship, finished its third rebranding in five years, and now claims to be ready to reverse its recent misfortunes amidst rapid change in the PR market. “This new identity was developed in response to client feedback, in … [Read more...]
PR Conferences give great information and networking opportunities. The more networking, the more effect to economic context. Once networking and learning become chief goals, all that’s left is where to go. Here are some PR Conferences maximizing business’ exposure, networking, and research … [Read more...]
Google's new mobile-friendly algorithm, which has been dubbed the "Mobilegeddon," descended upon the web on April 21. The Mobilegeddon demotes sites that are deemed not mobile-friendly in searches performed on mobile devices. Below are some tips to ensure your website is up to Google's standards for … [Read more...]
Reputation Institute, a private consulting firm, conducts online interviews annually, asking people for their thoughts about the nation’s largest (by annual revenue) 150 companies’ products and services, citizenship, workplace, financial performance, governance, innovation, and leadership. Each … [Read more...]
Come April 21, 2015, megalithic search engine Google will divide the HTTP world into the Haves and the Have Nots, into those that are mobile-friendly and those that are not. There is no spectrum of mobile-friendliness. In an effort to woo the 60 percent of its traffic that search by smartphone, … [Read more...]
It always seems that when Google updates its search ranking algorithms, negative results ensue for those attempting to promote themselves through the world's largest search engine. That being said, it may come as refreshing news that the latest algorithm update actually works in favor of companies … [Read more...]