Improving SEO Rankings

2022-05-14 by EPR Staff

Once a company has set up its website and it’s fully functional, many businesses find that t’s not generating enough traffic or engaging the current website visitors. This is a very common issue, as about 90% of most content online doesn't get organic traffic from Google. The best way to solve it is to conduct a website audit where the company can precisely pinpoint what’s happening and the reasons why website visitors might be leaving the website or abandoning the buying journey. SEO Audit The SEO audit is comprehensive website analysis, its ranking in search engine results pages (SERPs), and... Read More >

Protecting User Information and Data Collection

2022-03-02 by EPR Staff
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20ontech superJumbo Google is being sued by the attorneys general of three different states, as well as by the District of Columbia, for the (allegedly) deceptive collection of users’ location data on Android devices. The complaints from the attorneys general are built on a lawsuit from the Arizona Attorney General from 2020, which alleged that Google’s complex locating system can be confusing for users trying to figure out whether they’re sharing their location with the corporation at a given moment. Aside from that, the attorneys general also alleged that the corporation was presenting users of Android devices with constant nudging,... Read More >

Using Google’s Advanced Search Operators for SEO

2021-12-22 by EPR Staff
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Using Google’s Advanced search operators can deliver many powerful insights to companies, which can better inform their content strategies, SEO audits, and much more. Since one of the most important skills in SEO is knowing how to use Google - and that doesn’t just mean knowing the right search terms - the platform’s advanced search operators can be especially helpful for on-page optimization and finding backlinks. With the help of those search operators, companies can get better insights into their SEO capabilities, and find unused or underused opportunities for SEO. Search operators are words or symbols that are used in... Read More >

Tips on Ranking Higher In Search Engines

2021-10-04 by EPR Staff
6 Tips to Rank High in Google

Just a few years ago, it was a lot simpler to find businesses on the internet. Searching didn't require any ranking factors, or technical know-how so that people could discover a business in their online searches. However, today, it's a lot more complicated for a business to be discovered on the Internet, partially due to the evolution of Google search algorithms, along with a few other algorithms and factors. Nevertheless, entrepreneurs know that one of the best ways to digitally market a business is through organic search. That means the company should show up as one of the top results... Read More >

Google and Apple Revenues to be Affected by New Legislation in South Korea

2021-09-13 by EPR Staff

By allowing app users to pay software makers directly for the software they use, legislators in South Korea have passed a new law that will effectively end the fat commissions that tech giants Apple and Google earn from app sales. This affects the business model with which these companies operate and with which they make so much revenue from commission on app sales. Before this new legislation was passed in South Korea, software users were, like everyone else across the world, compelled to pay for applications through the payment gateways provided on Google’s Play Store and Apple’s iOS platforms. Similarly,... Read More >

Tips on Global Google Ads

2021-09-02 by EPR Staff
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Most of the best practices in terms of paid search tend to remain the same, however, companies that are looking to expand into international markets for the first time, or simply want to grow their local presence, should be paying attention to certain strategies and details to get better results. Location Research One of the frequent mistakes that most companies make when targeting a brand new location is not doing any research into the details of what that location encompasses. For example, plenty of companies in the UK are looking to target the entire country, and they simply look to... Read More >

Google Continues to Face Questions from Within

2020-09-07 by EPR Staff

Google has been facing increasing pressure and criticism about its business practices for some time now, both from outside officials and inside the company. Recently, though, Google employees have been speaking out even more, from walkouts to public critiques that, to date, company leaders have taken in stride. The most recent incident comes as Google engineers reportedly raised some concerns about how the company was “secretly tracking” the movements of people who did not want to be followed. This practice reportedly ended back in 2018 after an Associated Press story revealed what was called “shadow surveillance” of users. So, why... Read More >

SEO for Dummies, Part One

2019-08-13 by EPR Staff

SEO for Dummies, Part One For many people, SEO can seem like the elephant in the room. You know your business needs to deal with it, but you would rather not be the person responsible for the task. Indeed, when most people think SEO, they assume a complex and time-consuming process akin to transcribing the entire internet itself. You’ll be happy to learn, then, that SEO can be learned in ten simple steps. If you don’t have a dedicated marketing team at hand, confront that elephant and take your growth to the next level! Setup Just as a house needs... Read More >

Google Teams up with Home Depot

2016-04-06 by EPR Staff
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Any time you’re trying to legitimize your business and solidify your brand, it’s nice to have a high-profile client on your customer list. This dynamic is true even if your brand is Google … because not all your programs and products panned out in the past. Consumer doubt can be the kiss of death to new ideas, even if those ideas already have traction, because if you can’t be a big money player in the mix, you are destined to get spread too thin chasing players that can move public opinion. Even if you’re Google. That’s why the latest news... Read More >

Diane Green: Marketing & Business Strategies Collide

2015-11-29 by EPR Staff
Diane Green

Not only did Google make a clever business decision when hiring investor and Google board member Diane Green to lead its cloud-computing business, the major corporation also made a smart marketing move. Diane Green has a very impressive resume. Her list of accolades is includes co-founding VMware with her husband and others, becoming its first CEO and leading it through a spectacular rise before it sold for $635 million. Green is also an active investor and advisor for many companies including Cloud Physics, Cumulus Networks, Cloudera and Nicira and has been a Google board member since 2012. Even more impressive... Read More >

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