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Any time you’re trying to legitimize your business and solidify your brand, it’s nice to have a high-profile client on your customer list. This dynamic is true even if your brand is Google … because not all your programs and products panned out in the past. Consumer doubt can be the kiss of death to […]
Not only did Google make a clever business decision when hiring investor and Google board member Diane Green to lead its cloud-computing business, the major corporation also made a smart marketing move. Diane Green has a very impressive resume. Her list of accolades is includes co-founding VMware with her husband and others, becoming its first […]
Huntsworth’s Multitasking PR Finesse Grayling, Huntsworth’s PR flagship, finished its third rebranding in five years, and now claims to be ready to reverse its recent misfortunes amidst rapid change in the PR market. “This new identity was developed in response to client feedback, in consultation with our leadership team globally and using our own in-house […]
PR Conferences give great information and networking opportunities. The more networking, the more effect to economic context. Once networking and learning become chief goals, all that’s left is where to go. Here are some PR Conferences maximizing business’ exposure, networking, and research opportunities. Google for Communicators Conference – February 11 Located at Hyatt Regency, San […]
Google’s new mobile-friendly algorithm, which has been dubbed the “Mobilegeddon,” descended upon the web on April 21. The Mobilegeddon demotes sites that are deemed not mobile-friendly in searches performed on mobile devices. Below are some tips to ensure your website is up to Google’s standards for mobile devices. We will also introduce several tools that […]
Reputation Institute, a private consulting firm, conducts online interviews annually, asking people for their thoughts about the nation’s largest (by annual revenue) 150 companies’ products and services, citizenship, workplace, financial performance, governance, innovation, and leadership. Each company gets a score from 0 to 100 according to the responses received, then they rank the companies. The […]
Come April 21, 2015, megalithic search engine Google will divide the HTTP world into the Haves and the Have Nots, into those that are mobile-friendly and those that are not. There is no spectrum of mobile-friendliness. In an effort to woo the 60 percent of its traffic that search by smartphone, tablet and “phablet,” Google […]
It always seems that when Google updates its search ranking algorithms, negative results ensue for those attempting to promote themselves through the world’s largest search engine. That being said, it may come as refreshing news that the latest algorithm update actually works in favor of companies that are using search engine optimization as part of […]
Sgt. Ed Mullins, President of the NYPD’s Sergeants Benevolent Association (SBA), issued a letter to Google CEO Larry Page, expressing concerns over certain features of Google’s WAZE application, which allows users to find the location of police officers. Ed Mullins SBA Official Letter to the CEO of Google on the Waze APP from EverythingPR The […]
When most of the SEOs I have spoken to think of a Google algorithm update it is about lost positions, angry clients and disavow files. “One minute you have a happy client who is showing up for all their converting terms and suddenly… BOOM”. Typically this will happen on a Friday at 4.30pm just before […]
