Technology
Apple Ranks #3 in Engineered Virality Digital PR Index
Apple ranks #3 in Engineered Virality: How Digital PR Campaigns Turn Audiences into Amplifiers, anchored by its "Shot on iPhone" user-generated content…
Tag
apple
Technology
Samsung vs. Apple vs. Cisco: Three Distinct Hardware PR Operations
Three sustained hardware/technology PR operations — Samsung's high-volume engagement, Apple's scarcity discipline, Cisco's B2B brand journalism. What each approach demonstrates about technology communications strategy and the AI Communications dimension for each.
Marketing
Google and Apple Revenues to be Affected by New Legislation in South Korea
This affects the business model with which these companies operate and with which they make so much revenue from commission on app sales.
PR News
Apple Takes Mom ‘n Pop Company to Court Over Fruit Logo
Natalie Monson started her food blog as a hobby.
PR News
Millions Are Done With Their Droids - Why?
In the battle for smartphone supremacy, there are really only two big monsters on the block - iPhone and Android.
Entertainment & Media
Andrea Cunningham: PR Flack Who Represented Steve Jobs, Portrayed By Sarah Snook
Then again, there aren't too many folks who worked alongside Steve Jobs for years.
CPG
5 Marketing Lessons Every Company Can Learn From Apple
Apple, by any standard, has built an amazing brand, but they've done more than that.
PR News
Why Retailers are Warring with Apple Pay
Apple recently launched its new payment system, Apple Pay, which allows customers to purchase items from physical stores using their iPhone and iPad.
Editorial
A Big Apple Travel Gem: The Great New York City Public Library
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids' camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource - and one which remains as awesome today as it was years ago.
Technology
In Apple’s Mind, The Enemy of My Enemy is a Friend
The World Wide Developers Conference kicked off this week and among the revelations from developers, one of the most curious came from Apple upon the unveiling of its new iOS 7. The upgrade for iOS on Apple’s mobile devices has received mostly impressive reviews and represents the biggest change to its mobile OS since its development. Despite all the positive reviews, there was considerable confusion over one move from Apple.