Apple has switched Siri's default web search engine from Google to Microsoft Bing in the upcoming iOS 7 release. The strategic logic, the broader Apple-Google relationship complexity, and what other technology communications operators should take from the partnership announcement.
The England and Wales Court of Appeal ordered Apple to post a statement acknowledging Samsung's Galaxy Tab did not infringe iPad design rights. Apple's first two attempts were non-compliant. The court's repeated intervention, the broader press cycle, and what the corporate communications category should be taking from the situation.
The smartphone wars between Apple, Samsung, and the Google Android ecosystem represent one of the more substantial corporate competitive dynamics in modern consumer technology. Three different business models, the patent litigation, and what the broader corporate communications category should be taking from the dynamics.
A new study by Microsoft Research and Purdue University finds that ad-supported mobile apps drain smartphone batteries up to 75 percent faster than paid versions. The methodology, the findings, and what they mean for app developers, mobile ad networks, brands, and the broader free-with-ads app economy.
Android smartphones are generating substantially more social media mentions than iPhones — Samsung, HTC, and Motorola combined produce approximately 68 percent of all measured smartphone-related commentary. The disconnect between social media volume and broader market position, and what brand teams should be taking from the dynamics.
Apple, Google and Procter & Gamble lead in the top of the most admired companies worldwide, according to a survey by Fortune and the Hay Group. Four thousand brilliant minds of the business world analyzed the largest corporations world wide and came up with the top based on their business strategies, approach to new technology and environmental issues.
The definitive Everything-PR case study on Apple's corporate PR discipline — the restraint doctrine that runs from the 2011 iPhone alarm glitch through Antennagate, Maps, Bendgate, Batterygate, Group FaceTime, Vision Pro, and Apple Intelligence. Silence as a valid response. CEO voice reserved for genuine customer harm.
The 15-year platform war between Apple and Google. iOS vs Android, App Store vs Google Play, Safari vs Chrome, the $20B Google-pays-Apple default-search arrangement, the 2024 antitrust ruling, and the AI assistant era.
Apple TV's 19-year arc from Steve Jobs' "hobby" to F1 rights. The 2015 tvOS pivot, 2019 Apple TV+ launch, CODA's 2022 Best Picture win, Ted Lasso, Severance, MLS Season Pass, $20B+ in cumulative content investment. The most-iterated platform-product in Apple's modern history.
Apple, Airbnb, Figma, Canva, Notion. The Adobe-Figma $20B attempted acquisition. Canva at $42B. Design has crossed from the production layer into the boardroom layer at the most consequential U.S. operators.