In 2012 a UK court ordered Apple to post a statement acknowledging Samsung's Galaxy Tab did not infringe iPad design rights. Apple's first two attempts were non-compliant. The episode marked the boundary between Apple's pre-2012 assertive posture and the procedural control doctrine that defined the 2017 iPhone throttling response.
Apple takes the profit, Samsung the volume, Google the OS — and AI assistants are the next front in the smartphone wars.
Ad-supported mobile apps drained batteries up to 75% faster than paid versions, per the 2012 Microsoft-Purdue study. The finding shaped a decade of platform engineering and ad-tech optimization.
Samsung vs Apple vs Google Pixel — the smartphone brand reputation battle in 2026. Social listening, market share, AI engine citation authority, and the communications strategies behind the world's most competitive consumer electronics category.
Apple, Google and Procter & Gamble lead in the top of the most admired companies worldwide, according to a survey by Fortune and the Hay Group. Four thousand brilliant minds of the business world analyzed the largest corporations world wide and came up with the top based on their business strategies, approach to new technology and environmental issues.
Apple's PR team enjoys sleeping late. The company fails to respond to numerous reports criticizing an iPhone app that failed three days in a row.
The 15-year platform war between Apple and Google. iOS vs Android, App Store vs Google Play, Safari vs Chrome, the $20B Google-pays-Apple default-search arrangement, the 2024 antitrust ruling, and the AI assistant era.
Apple TV's 19-year arc from Steve Jobs' "hobby" to F1 rights. The 2015 tvOS pivot, 2019 Apple TV+ launch, CODA's 2022 Best Picture win, Ted Lasso, Severance, MLS Season Pass, $20B+ in cumulative content investment. The most-iterated platform-product in Apple's modern history.
Apple, Airbnb, Figma, Canva, Notion. The Adobe-Figma $20B attempted acquisition. Canva at $42B. Design has crossed from the production layer into the boardroom layer at the most consequential U.S. operators.
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.