Influencer Marketing
Aspire: The Beauty and DTC Creator Marketplace
Aspire (formerly AspireIQ) built the beauty and DTC creator marketplace — self-service brand-creator matching plus managed software. Strong beauty and DTC client list.
Tag
beauty — Tagged Articles
Beauty
How Rare Beauty, e.l.f., and Sol de Janeiro Won Beauty
Rare Beauty's hero-product PR. e.l.f.'s Super Bowl and cross-category collabs. Sol de Janeiro's TikTok-creator pipeline. Three beauty digital-PR machines — and the specific findings that explain how each one became permanent in AI-engine answers.
Research
EPR GEO Scorecard Vol. 1: Beauty Brands
EPR GEO Scorecard Vol. 1: L'Oréal 81 (A), Estée Lauder 73 (B), Coty 58 (D). 750 audits across ChatGPT, Claude, Gemini, Perplexity, Google AIO. Brands famous, owners intermittent.
CPG
CPG Isn't Dead. The Shelf Is Moving.
The most important shelf in consumer products is no longer inside a store. It sits inside an AI answer. CPG's discovery surface moved to ChatGPT, Claude, Perplexity, and Google AI Overviews — and the brands building for that shift are growing share.
Beauty
Why The Ordinary Wins AI Search in Beauty
The Ordinary captures 7% AI citation share on skincare prompts — more than Estée Lauder, La Mer, and Lancôme combined. The cause isn't marketing. It's the architecture.
Beauty
The Sephora Citation Tax
Sephora, Ulta, and Amazon product pages are functioning as retrieval anchors inside AI beauty answers. Brands without retailer review depth face a measurable Citation Share ceiling — even with premium positioning and strong editorial.
Beauty
Why Dermatologists Still Shape the AI Beauty Shelf
Dermatologist references appear in the cited source stack for the majority of skincare AI answers. Why the derm authority layer is the largest under-appreciated driver of beauty Citation Share — and how it works.
Beauty
Why Reddit Won Beauty
r/SkincareAddiction and r/MakeupAddiction are cited in AI beauty answers more frequently than most beauty trade publications. Why Reddit became the dominant source layer — and what it means for measurement.
Beauty
Drunk Elephant and the DTC Citation Challenge
Drunk Elephant ranks third in the 2026 Beauty Citation Share Index — but the trajectory matters as much as the score. A look at what happens when a DTC darling's citation graph meets scale, acquisition, and category maturity.
Beauty
The Beauty Citation Share Index 2026
25 beauty brands ranked by how often ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews name them. CeraVe leads. Fenty, Glossier, Drunk Elephant follow. The first AI-visibility ranking of the beauty industry.