Insights & Strategy
Why Marketing is Important in Business
The success of a business depends on many factors, and marketing is an important one.
Tag
Brand Trust
Crisis Communications
The Robinhood Crisis: What a $12B Company Got Wrong About Communications
Robinhood didn't lose its users because of a business decision. It lost them because of a communications failure. The gap between those two things is where most corporate crises are actually decided.
Corporate Communications
Privacy Battles Reshaping Business
GDPR turned 8. €5.6B in cumulative fines. Meta €2.5B. Amazon €746M. TikTok €530M. Privacy is no longer a compliance discipline — it's a brand-trust battleground that reshapes how brands collect, store, use, and surface customer data.
Reputation Management
Your Word Is Your Reputation Asset
Post-truth was Oxford's Word of the Year. Fake news is a daily headline. None of that changes the underlying reality — integrity is your most valuable reputation asset, and the noisier the environment gets, the more it's worth.
Nonprofit
The Rise of Social Capital — And Why It Now Decides Which Businesses and Nonprofits Win
Social capital used to be a sociology term. Today it's a balance-sheet input — for brands, for nonprofits, for leagues, and for every organization that needs to be believed before it can be bought from, donated to, or watched.
Marketing
Make It British: The Royal Warrant and the Brands That Carry the Crown
The Royal Warrant is the oldest brand license in continuous operation in the world — 800 years, 700-800 active grants. Inside the holder community: Burberry, Barbour, Fortnum's, Twinings, Berry Bros., Bentley, Land Rover, John Lobb. The Cadbury withdrawal. The Charles III sustainability tightening. And why Warrant holders win Citation Share inside the answer engines.