Technology
20 Best Tech PR Campaigns Of 2026
OpenAI, Apple, Google, Microsoft, NVIDIA, Meta, AWS, Tesla, SpaceX, TikTok and 10 more. The 20 tech PR campaigns building trust in an era of AI fatigue.
Tag
Brand Trust
Marketing
The Worst Cybersecurity Campaigns Of 2026
Ineffective 2026 cybersecurity marketing is characterized by desperation — fear-based messaging, feature overload, AI buzzwords without substance. The brands that fell into the traps and why trust collapsed.
Crisis Communications
The High Cost of Hype: How Collectibles Brands Burned Trust
Explore how major collectibles brands from Beanie Babies to Pokémon damaged consumer trust through hype mismanagement and learn strategies to rebuild credibility.
Digital PR & Communications
Brand Trust Is The New Shelf Space
Shelf space is infinite. Attention is not. Why CPG digital PR — trust, creators, search, crisis — is now a growth lever, not a support function, and how belief gets built inside the AI answer layer.
Multicultural Marketing & DEI
Multicultural Marketing in 2026: The Six Shifts That Move Brand Trust
Multicultural marketing in 2026 is consumer marketing. Six shifts that moved the discipline from bolt-on segment campaigns to default architecture — and the trap brands keep falling into.
Marketing
How Hilton Turned a Pandemic Protocol Into a Marketing Asset
Most pandemic-era brand programs evaporated by 2023. Hilton CleanStay didn't. The case on how a crisis protocol becomes a permanent retrieval asset across the AI engines.
Insights & Strategy
PR's Role in Rebuilding Brand Trust
In today's fast-paced world, consumer trust could be a 'make or break' factor for a brand.
AI Communications
How AI Engines Decide Which Brands to Trust
AI engines have created a new, opaque layer in consumer brand trust. Five strategies to engineer authority signals for the engines that now decide which brands surface.
Reputation Management
Brands Win When Loyalty Is Year-Round
Stakeholder loyalty isn't built in a month. The brands that survive controversy run year-round commitment, consistent voice, and operating discipline that closes the gap between positioning and operations.
Insights & Strategy
Important Public Relations Strategies That All Companies Need to Know
Most companies these days understand the importance of public relations efforts, and how public relations can help companies reach their target audiences.