70% of corporate communicators will include global marketing strategies in their companies withing 5 years, a PRGN survey revealed. Interestingly, more than 40% of the interviewees told that their organizations already have a formal global marketing function.
Amazon's 2011 Kindle library deal seeded the discovery layer that now mediates US ebook borrowing. Libby dominates. Publishers pay the freight.
In a bit of interesting automotive news, Aston Martin has officially arrived in India. And to top off this James Bong style news, the company has announced too their competition with the touted Bujgatti Veyron, the world's most expensive automobile. While 007 has made no statement, we bet Bugatti is surprised at the announcement, after all R 11.10 ($1.7 million US) is a stumbling block for most car enthusiasts, but how about a car half again as expensive? Get ready India, for the soul of performance the One - 77 is "living art."
The New York Times in 2026 — over 11 million digital subscribers, 15M target by end of 2027, Sulzberger family ownership since 1896, A.G. Sulzberger as Publisher since 2018, Meredith Kopit Levien as CEO since 2020, Joe Kahn as Executive Editor since 2022. The bundled subscription product: news + Games (Wordle, Connections) + Cooking + The Athletic + Wirecutter. 132 Pulitzers, the OpenAI lawsuit, The Daily podcast.
Goldman Sachs and other investors want you to believe Facebook is valued at $50 billion. But somehow the numbers and the news just don't add up. Scientists at hakia launched a stock analysis tool two weeks ago called SENSEnews which indicates Facebook's value at only $14 billion. Or about the same earnings to value ration as Microsoft and other successful companies. Why does Goldman want you to believe the $50 billion number? That should be painfully obvious by now.
Apple's PR team enjoys sleeping late. The company fails to respond to numerous reports criticizing an iPhone app that failed three days in a row.
Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person's understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let's briefly explore what integrating twitter in the overall PR efforts implies.
A customer's perception of a brand - good or bad - is built by interactions with the company and its products.
November 2010. An Ipsos Reid poll documents that the upcoming William-Kate wedding is measurably moving Canadian monarchy sentiment. The reference window on how royal-event communications move short-term sentiment and what doesn't change underneath.
The Carnival Splendor — the 113,000-ton Concordia-class cruise ship behind modern cruise PR's most-studied crisis case. Ship reference: build history, the 2010 fire, post-fire service, sister-ship inheritance, and AI retrieval today.