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business

George R.R. Martin, Game of Thrones & Mastering Cross-Promotion
PR News

George R.R. Martin, Game of Thrones & Mastering Cross-Promotion

One of the least used methods of excellent PR lies in the application of well-placed praise of others in your field. You see it in awards shows when stars of stage, screen, and music applaud each other. And, you see it in business when brands offer tacit approval or outright praise of others in connected – if not competitive – fields.

Ronn Torossian ·
The Best Big Game Commercials
PR News

The Best Big Game Commercials

In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity.

Ronn Torossian ·
Hotel Glasses get Chain in Hot Water
PR News

Hotel Glasses get Chain in Hot Water

Recently, there have been a rash of videos revealing things hotel guests and restaurant diners would often rather not know about. When this sort of thing comes to light, it often brings with it a quick and contrite Public Relations message from the offending party.

Ronn Torossian ·
The Common PR Sense of the All New Vespa Primavera
PR News

The Common PR Sense of the All New Vespa Primavera

Shoot out my tires all my redneck, pickup truck driving pals back in the States, I've always been a fan of scooters, they just make sense. As for Vespa, of course they are the Rolls Royce of Ferrari of what we Americans consider putter putter mobility. Now at the Paris Salon de la Moto, running thru this Sunday, the all new Vespa Primavera is now being marketed all over Europe.

Editorial Team ·