Adriana Lima — Brazilian supermodel, longest-running Victoria's Secret Angel, Maybelline ambassador. Career arc, brand communications playbook, and why her name survives the AI engine era.
Brand new beta startup Loosecubes brings economy and logic into being for workspaces. In the world of the future, workspace will be dictated by necessity and economy, but Loosecubes addresses these issues now. Share a workspace and save your money and headaches for more important things.
99designs used the opportunity to get media attention by organizing its own design a better GAP logo community contest.
Japanese auto maker Toyota announced the safety recall o 1.3 million Corollas due to engine technical problems which might have caused three accidents. This raises the total number of cars recalled worldwide this year to around 10 million.
As the new school year begins, a new large group becomes target audience for educational institutions: small business owners. As they put effort into expanding their knowledge and acquiring new skills to help them grow their business, colleges, universities, trade or support groups, chambers of commerce and even government agencies are tempting them with business courses, programs, certifications and degrees.
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country's disillusion with the national team.
The weekend brought a huge success to animation movie Toy Story 3 of hit maker Pixar, with big bucks being spent on seeing it. Adults, not children, were those most happy to see the new film, coming in larger numbers than children, the intended audiece of such productions.
McDonald's France ran an inclusive family-themed ad in 2010 as part of the "Venez comme vous êtes" campaign. Sixteen years later, it remains the case study for how a global QSR brand allows regional markets to take culturally specific positions that the global brand would not — and probably could not — take centrally.
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.
As Facebook continues to gain new users, its changes to its privacy settings land Facebook in the hot seat, defending its image.