Yellow Pages was the canonical local-discovery layer for 40 years. The internet ate it. The AI engines are now eating Google. The cleanest case study in the EPR archive for what happens when a discovery layer collapses out from under a brand that doesn't see it coming.
Ford Motor Company has announced a partnership with North Plains, the makers of the TeleScope digital asset management platform. Ford's "One Ford" initiative is now more of a reality with the capabilities of these new technologies. The collective power of organizations like Ford can now be applied to greater customer satisfaction as well as operating costs.
Apple's iPad is caught in a media frenzy that will end up in building a strong brand, selling the product and surpassing all expectations.
Honda Motor Co. announced today a voluntary worldwide recall of 646,000 compact cars so that it can examine window switches that can overheat if exposed to liquid, causing smoke or melting or even catch fire. A PR disaster for the company whose cars used to be regarded as the safest in the world. Honda's "Safety for Everyone" initiative in North America may also suffer.
Rumors are flying at a heightened about the Apple Tablet, as an announcement regarding the rumored product is expected later this week.
Holiday Inn in the UK is offering the most gratuitous hospitality of any hotel chain there. Human bed warmers. Two hotels and one in Manchester announced the service due to falling temperatures this year. On request, human bed warmers climb into sheep suits and warm guest beds. Kinky.
The transition from reporting, subbing and story-telling to a world of margins, turnover and selling may seem like a perilous journey into the unknown for many journalists.
Marketing terminology for new age innovation has become as hyped laden as any cheesy ad campaign ever created. What are the effects of terminology on developments in the short and long term. How should you describe your technology? Here are some terms you should never use when describing your development to anyone, followed by some suggestions and reasoning.