Angelina: "That manager, leave early indeed!"[/caption]
All laughable thoughts aside, Holiday Inn has not said why they have chosen to use humans rather than electric or other methods. But then, human bed warmers is a little bit more of a PR punch isn't it? The hotel chain also reportedly employed the services of sleep expert Chris Idzikowski, who confirmed the human bed warmers may help people sleep. Of course this is not rocket science is it? Let's see, a warm bed as opposed to a freezing cold crypt? Which would promote sleep better?
Well, Holiday Inn did actually report that the human bed warmers actually leave before the guests arrive for bed. But imagine a sultry feminine figure leaving your room just as you enter (or even the opposite imagery) how well would that business man sleep in that case? For a sheep like me, it seems the fleece suit is the key element. Hey! Maybe Holiday Inn should have live sheep bed warmers. Especially since us sheep seldom tell.
Ogilvy PR & Weber Shandwick have represented Holiday Inn.
