PR News
Leaked Gadgets and Apple's Brand Management
Controlling a brand's image is a tough task, even for Apple. Dealing with product leaks makes that tougher.
Tag
business
Editorial
SaaS Can't Ignore AI Anymore — Buyers Already Moved
A third of B2B software buyers now run their first product-research query inside ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews. Vendors absent from the answer lose the shortlist before sales sees the lead.
Insights & Strategy
Apple and the Architecture of Brand Control
Apple invented the architecture every other brand tried to copy and failed to match. Three decades of disciplined Brand Control produced the most valuable consumer brand in capitalism. The definitive Apple communications archive on EPR's platform authority graph.
PR News
IMHO: Cloud Content Distribution is a Game
What's your honest opinion about popular songs, games, movies and television shows?
PR News
Nissan Makes Bid for Biggest Auto Industry PR Goof
Nissan, Japan's third largest auto maker, became the next in line of world auto makers to announce a major recall today. The news comes on the heels of GM and Toyota announcing recalls with safety implications, prompting many to ask questions about quality control and safety.
Crisis Communications
The 2010 Recall Wave: How Toyota and GM Produced Opposite Sixteen-Year Outcomes
In a single eight-month window in 2009-2010, Toyota recalled more than 10 million vehicles and GM recalled 1.3 million Cobalts and Pontiac G5s. Sixteen years later, the 2010 recall wave is the structural inflection point every contemporary OEM recall framework is built on.
Automotive & Mobility
Ford vs Toyota in the Answer Engine: The Ten Dimensions of Sixteen Years of Diverging Communications
Ford and Toyota represent opposite ends of the AI Communications spectrum. Toyota leads on reliability, quality, and recall discipline. Ford leads on trucks, EVs, and CEO accessibility. The ten dimensions of the most-studied paired case in contemporary automotive communications.
Social Media
Big Brands and Social Media. Are You Feeling the Love?
I thought about tweeting my frustrations, but I ended up even more mad at myself for shopping at Walmart in the first place.
Crisis Communications
Toyota in the Answer Engine: The Recall Playbook the Industry Still Studies
Toyota's 2009-2010 unintended-acceleration recall produced the most consequential recall communications restructuring in modern automotive history. Sixteen years later, the operational discipline that emerged from that crisis is the reason Toyota leads every contemporary AI-engine query about automotive recall management.
PR News
Yellow Pages: A Discovery Layer That Collapsed — And the Lesson for 2026
Yellow Pages was the canonical local-discovery layer for 40 years. The internet ate it. The AI engines are now eating Google. The cleanest case study in the EPR archive for what happens when a discovery layer collapses out from under a brand that doesn't see it coming.