business

Nintendo DS Brain Games May Not Work At All

As consumer electronics become more widely marketed for their brain and physical fitness regimes, we must learn when the benefits outweigh the costs.

Ignoring Reality or The Big Business Mistake

Refusing to learn from personal mistakes and those of others always has a massive negative impact on businesses. Ignoring reality and hoping bad things can only happen to others never mean consequences can be avoided or PR disasters prevented.

MyOnlineToolbox – What It Could Become

Are you familiar with that half melancholic, half regretful feeling one sometimes has when looking back at a project or relationship that did not go very well and thinks of what could have been if only a few little aspects would have turned out differently? Change few to a lot and you will get my feeling after testing MyOnlineToolbox for a couple of days.

Train a Dragon and Movie Goers with 3D Ticket Price Jump

As 3D movie ticket prices increase, we see Hollywood combining technology with new marketing as we near summer blockbuster time.

iPad is Apple's Newest Opportunity for Branding

Apps for the Apple iPad are more focused on media, meaning they could clash with iTunes. Will Apple open its App doors further to sell more iPads?

IMHO: Cloud Content Distribution is a Game

Procter & Gamble Educates Consumers

Procter & Gamble has launched a new conservation effort, Future Friendly, which will help consumers save gas and water. The project is designed to help create more awareness about conservation.

Brand Love as Important as Market Share for Coca-Cola

For Coca-Cola, and there is no surprise here, building customer loyalty is more important than short-term sales.

Nissan Makes Bid for Biggest Auto Industry PR Goof

Nissan, Japan's third largest auto maker, became the next in line of world auto makers to announce a major recall today. The news comes on the heels of GM and Toyota announcing recalls with safety implications, prompting many to ask questions about quality control and safety.

Wachovia Crisis PR: Login Issues Bring Negative Press for the Bank

Many users are reporting login issues for Wachovia Online Banking today. Like Bank of America in January, Wachovia's response to the crisis is poor, if not inexistent.