GM's recall of 1.3 million autos for what they say is a "minor" steering problem, reveals another type of negligence for the once mighty corporation - mediocre PR. Suggesting a steering failure, of any kind, is acceptable for auto consumers is ludicrous to the extreme. Just like Toyota, GM appears to be sweeping a lot of liability under the carpet on this one.
The Yellow Pages is undergoing a major redesign that will result in a smaller, more compact version of the directory. They will also implement other design changes that will offer better usability.
Ford Motor Company has announced a partnership with North Plains, the makers of the TeleScope digital asset management platform. Ford's "One Ford" initiative is now more of a reality with the capabilities of these new technologies. The collective power of organizations like Ford can now be applied to greater customer satisfaction as well as operating costs.
Customers of Mildred's Temple Kitchen are invited to enjoy "the simple pleasures of life" this Valentine's Day with a trip to the bathroom. Sex is highly encouraged this weekend, no news for the restaurant that keeps Kama Sutra copies in their bathrooms as a rule.
Larry's Beans has hired PRStreet to handle their public relations and media communications for them. The coffee bean company is looking forward to gaining the expertise of the PR giant.
Apple's iPad is caught in a media frenzy that will end up in building a strong brand, selling the product and surpassing all expectations.