Insights & Strategy
Barkley Inc: Kansas City PR, Marketing & More…
is an independent full-service advertising agency based in Kansas City, Missouri.
Tag
content marketing
Financial Services
Fama-French: The Three-Factor Model, the Nobel Prize, and How DFA Built a $740B Firm on Academic Finance
The Fama-French Three-Factor Model, Eugene Fama's 2013 Nobel Prize, and how Dimensional Fund Advisors translated academic finance into a $740B asset manager built without retail advertising.
PR News
Apple Watch Five Months In: Smartwatch Marketing
Apple Watch is one of the most-watched product launches in modern consumer technology. Five months after the April 2015 launch, the broader market response is still developing. The smartwatch competitive landscape, Apple's marketing positioning, and the open strategic questions worth tracking.
PR News
Marketing That Actually Makes Money: What Buffer and ConvertKit Teach
Making more money from marketing in 2026 runs through transparency, founder voice, and customer-outcome storytelling. What Buffer and ConvertKit teach about marketing assets that compound revenue for years.
CPG
Apple Marketing: The Discipline Behind the Brand
Apple is one of the most-studied marketing operations in modern business. The scarcity discipline, the calendar consistency, the Tim Cook era, the recent Apple Watch launch, and the broader five-layer brand operating system that has produced sustained competitive advantage across decades.
Insights & Strategy
Using SEO and Great Content to Build Your Startup
Search engine optimization and content marketing go hand-in-hand in the modern business landscape.
PR News
Content Marketing in Public Relations
Content marketing inside a PR program works when it produces material journalists and operators actually use — original research, operator bylines, editorial restraint — not when it argues the client's case.
Content Marketing
From Branded Content to AI-Retrievable Content — Inside 5W's Editorial Operation
Branded content as it was sold in 2014 has been overtaken. Content now has to be retrievable by AI engines. Inside 5W's editorial operation — engineered around a single test: can the engines retrieve, extract, trust, and cite this asset?
Content Marketing
Who Is Still Spending on Content?
HubSpot, Adobe, Salesforce, Shopify, Canva are spending more on content — not less. What survives content marketing as the category matures, and what the brands compounding their authority across years do differently.
PR News
Is Content Marketing the Future for PR Professionals?
The rapid growth of content marketing -- the process of generating great online content with the goal of developing trust among your brand’s target audience, and to establish your brand as an industry thought leader -- is growing the demand for Public Relations (PR) professionals.