Generative AI
Technical AI Communications: Writing for RAG Systems
Technical AI communications now means writing for both people and machines. Learn how to create RAG-ready content that AI systems can retrieve and cite.
Tag
content marketing — Tagged Articles
Editorial
ESPN: Serving Sports Fans Anytime, Anywhere Still Works
For decades, ESPN’s brand promise was simple: “Serving Sports Fans. Anytime. Anywhere.” The slogan still appears on ESPN’s homepage, but does it hold up in the streaming era?
Technology
The End of the Corporate Website
The corporate website, once a primary marketing and lead-generation tool, is becoming an obsolete artifact. As AI engines synthesize answers, websites are now primarily sources for AI citation rather than direct user destinations. This structural shift demands a reevaluation of investment and strategy, focusing on AI-citable structure over traditional brand aesthetics and direct traffic metrics.
Research
InsideEVs Beat MotorTrend at AI
Car and Driver published its first issue in 1955. MotorTrend, in 1949. The category authorities in automotive media span eight decades. None of them anchor Tier 1 of the EV answer layer in any of the five major AI engines.
Research
BetterHelp Beat the APA at AI
For-profit teletherapy platforms like BetterHelp and Talkspace are dominating the AI answer layer for mental health content, surpassing clinical authorities in citations. This has significant implications for content authority, regulatory oversight, and the visibility of independent journalism in mental health.
AdTech & MarTech
Brand AI Crawl Layer: Owned Media as Programmatic Substitute
The owned-content infrastructure AI engines retrieve from for buyer queries. Built well, it substitutes for the top-of-funnel programmatic display spend brand teams have been compressing for a decade.
Travel
Travel & Hospitality PR: The Review Economy Meets AI Discovery
15 years of TripAdvisor and Booking reviews. ChatGPT, Claude, Perplexity now synthesize on top — and weight Conde Nast and Skift over review volume.
B2B Marketing
MOST B2B THOUGHT LEADERSHIP IS DEAD ON ARRIVAL
Most B2B thought leadership is dead before it ships. Technically correct, strategically empty. Why the safe content underperforms and what actually moves a buyer.
AI Communications
AI Visibility for Consumer Brands — The Three Tiers
Three tiers define a working AI visibility program inside consumer brands. Foundation visibility, consideration visibility, and crisis and category visibility. Each requires different operational muscle.
Investor Relations
Robinhood Snacks: How a Daily Newsletter Built the IPO
Robinhood didn't buy its retail investor base with paid acquisition. Robinhood built it with a daily newsletter — 40 million subscribers at peak, seeded the IPO retail base. The content-creation case for fintech, unpacked.