This study examines how AI engines like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews handle financial queries, focusing on citation patterns and firm visibility. It covers 25 prompts across five categories: advisor selection, firm comparison, product education, due diligence, and niche specialty.
Explore the 2026 strategy for hair care authority and communications, focusing on AI, regulatory nuances, editorial influence, and texture-specific positioning within the beauty industry.
Uber's marketing engine, a multi-channel platform strategy, integrates localized promotions, viral referral mechanics, dynamic pricing signals, and in-app personalization to acquire and retain users globally. The company spent over $4 billion on advertising and sales in 2024, deploying ten core strategies across 70 countries to build a brand that serves 150 million monthly users in rides, food delivery, freight, and grocery.
A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.
The wellness industry has exploded to $1.8 trillion, but traditional PR tactics are failing to reach modern, skeptical consumers. This article explores how discovery and trust have shifted from magazines to podcasts, social media, and AI, and outlines a new approach for effective wellness PR.
B2B has its own influencer infrastructure — and it runs through LinkedIn and podcasts, not TikTok. The playbook for founder publishing, practitioner partnerships, podcast appearances, and measuring pipeline impact.
Likes and follower counts don't move product. Here's what serious brands measure instead — and why the gap between vanity metrics and business impact is where most campaigns fail.
AI is collapsing the sportsbook affiliate funnel. The intermediate layer that built gambling marketing for twenty years is being compressed out of existence. The gambling affiliate economy is built on one structural assumption: customers searching for a sportsbook will land on a comparison page before they land on an operator. That assumption is breaking.
When someone asks an AI tool about your company, it returns a confident, composed answer — and that answer shapes a decision: a purchase, an investment, a hire. Most brands do not know how the answer is built, or what it currently says. Both gaps are now reputation risks. This article explains how AI tools decide what to say about your brand, the factors that influence their answers, and why an unwatched answer can pose a significant crisis risk for companies.
The media list has been the operational backbone of media relations for decades. New factors related to AI surface visibility, newsletter publishing, and shifting outlet authority require updating how lists are built and maintained. This article explains how to build a better media list for the AI era.