Research
The Black-Owned Beauty Citation Share Index 2026
EPR's first ranked Citation Share study covering Black-owned beauty brands — Fenty, Pattern, Telfar, Honey Pot, Topicals, Briogeo, Lip Bar, Bread Beauty — across 185 prompts and 5 AI engines.
Tag
Fenty Beauty
Social Media
The Professionalization of Influence: Why the Best Campaigns of 2026 Look Nothing Like 2019
Discover how influencer marketing evolved from simple sponsorships to strategic partnerships in 2026, with brands like Nike and Fenty leading co-creation campaigns.
Crisis Communications
PR Tips on Tailoring Messaging to Diverse Audiences — Fenty Beauty, Telfar, and Pyer Moss
Tailoring messaging to diverse audiences works when the product is built for those audiences. Fenty's 40-shade launch with Rihanna. Telfar's "Bag for Everyone" democratic luxury. Pyer Moss as fashion-as-protest with Kerby Jean-Raymond. The actual mechanics.
Marketing
The PR of Consumer Beauty in 2026: Why People Buy
Do people buy beauty to become or to enhance? The 2019 question was rewritten by Dove and Aerie. The 2026 version was rewritten again by Fenty, Rare Beauty, Rhode, Glossier, and Drunk Elephant — and the PR sequence inverted with it.
Entertainment & Media
Rihanna Never Rented Reach
How Rihanna built a direct-to-audience marketing machine — owned channels, self-distributing events, and products engineered to generate their own content across Fenty Beauty and Savage X Fenty.
Multicultural Marketing & DEI
Multicultural Social Media PR — Fenty Beauty, Telfar, and Netflix Strong Black Lead + Con Todo (Replacing the 2011 Cause-Engagement Piece)
Multicultural social media PR is structural brand infrastructure, not cause-marketing engagement. Fenty Beauty's 40-shade inclusivity + The Fenty Effect. Telfar's Bushwick Birkin + Bag Security Program. Netflix's Strong Black Lead + Con Todo vertical content brands. Plus McDonald's Famous Orders + OnlyFans creator diversity.