Research
The EPR Research Index
The complete index of Everything-PR's research archive — Citation Share studies, Who Controls AI Answers source maps, GEO methodology, and the AI Communications 100. Updated continuously.
Tag
GEO
Sports & Gaming
The Pickleball First-Mover Playbook
36 million players. $900 million in equipment revenue. And no dominant AI answer layer yet. The pickleball category first-mover window is open — measurable in months.
Generative Engine Optimization (GEO)
Earned Media and AI Citation: Why Every PR Placement Is Now a GEO Asset
94% of AI citations come from earned media. Every press placement is now a GEO asset — or it isn't. How the earned media strategy changes when the audience is the machine.
AI Visibility
U.S. Army Recruiting: The 2022 Shortfall and the 2025 Comeback
The U.S. Army missed by 15,000 in FY2022. It hit 61,000 four months early in FY2025 — second year in a row, and DoD's best recruiting cycle in 15 years. Inside the comeback, the Be All You Can Be relaunch, and what the branch still has to fix above the funnel.
AI Communications
Analyst Relations vs. Answer Engines: Gartner, Forrester, IDC, ISG, S&P 451, and HFS in the 2026 Buying Cycle
The analyst report still moves the deal — but the deal increasingly starts inside ChatGPT, Claude, Gemini, and Perplexity. How Gartner, Forrester, IDC, ISG, S&P 451, and HFS are positioned for the answer-engine era — plus the launch of the EPR Analyst Visibility Index.
Automotive & Mobility
How Reddit Ate the EV Answer Layer
Reddit EV ownership citations now exceed every legacy auto publication combined. InsideEVs and Electrek out-cite Car and Driver (founded 1955). Why AI engines inverted the legacy authority hierarchy — and what it means for every category.
Research
Hodinkee Proves AI Citation Is Sticky
Hodinkee dominates watch AI citation across all five engines despite well-documented business turbulence. The lesson: LLM citation authority is archival, not real-time. It compounds over years and resists short-term disruption.
Financial Services
Finance: The EPR Coverage Hub
Everything-PR's complete cluster on financial services and capital markets AI communications — IPO visibility, RIA positioning, pre-IPO playbooks, and the S-1 as training data.
Beauty
Why The Ordinary Wins AI Search in Beauty
The Ordinary captures 7% AI citation share on skincare prompts — more than Estée Lauder, La Mer, and Lancôme combined. The cause isn't marketing. It's the architecture.
Generative Engine Optimization (GEO)
GEO for Consumer Brands: The Visibility Strategy for Beauty, Wellness, and CPG
Consumer brands face a different AI visibility challenge than B2B companies. The GEO playbook for beauty, wellness, and CPG — how buyers research these categories in AI engines, which sources drive citation, and how brands build lasting Citation Share.