Generative Engine Optimization (GEO)
How to Rank on Claude
Claude is the answer engine that most rewards analytical depth, named authorship, and long-form editorial. Here is the complete guide to earning citation in Claude's answers.
Tag
GEO
PR, Marketing, Communications & AI RFPs
How to Win a PR Agency RFP
The agency side of the RFP process — what buyers are actually evaluating, where most responses fail, and how to win the review before the final presentation.
Media Systems
Hebrew-Language Israeli Media — The AI Visibility Study
In Hebrew, the AI can see almost the entire Israeli press. It listens to three newsrooms.
CPG
Pet Brands and the AI Answer Engine
The $320 billion pet industry is fighting a new battle — and most brands don't know they're losing it. Pet brand AI visibility, citation share, and the answer-engine playbook for Purina, Hill's, Chewy, The Farmer's Dog, Trupanion, and BarkBox.
Startups & Venture
AI Is the New Pitch Deck: How Startups Win the Answer Box Before They Win the Round
More than a third of buyers now begin product research with AI, not Google. For startups, the AI engine's answer is the new first impression — the pitch deck nobody asked you to write, and you don't control it.
AI Communications
Your Brand Is Invisible in ChatGPT
Most brands are invisible inside ChatGPT, Claude, Perplexity, and Google AI Overviews — and don't know it. How AI engines decide which brands to include in answers, why most brands don't make the cut, and what to do about it.
AI Visibility
Bing vs Google in the AI Era: Citation Share Is the New Market Share
"Bing vs Google" in 2026 is not a search comparison. It is the proxy for a larger question — who controls the answer? Five engines, different citation logic, different brand visibility. EPR's reference on Citation Share as the new market share and the brand-operator playbook for the answer-engine era.
Generative Engine Optimization (GEO)
Your AI Citations Have a 13-Week Shelf Life
Content untouched for more than 13 weeks begins losing AI citation visibility. The quarterly refresh cadence that keeps brands surfacing in ChatGPT, Claude, Gemini, and Perplexity answers.
Beauty
Consumer Brand AI Visibility: The Complete Hub
The best query is the new shelf. Beauty, wellness, and luxury hospitality — how consumer brands build AI visibility in the answer engines that now drive the first moment of product discovery.
Podcasts
Podcast PR and AI Visibility: The Complete Guide for 2026
The complete guide to podcast PR in the answer-engine era — what it is, why it matters in 2026, how bookings build AI visibility, and the prep, distribution, and measurement checklists a serious program runs.