The 2026 technical capstone of EPR's PR Education Series. Ranking in BOTH traditional search engines AND AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews). E-E-A-T infrastructure, schema and structured data, conversational query optimization, Citation Share measurement.
Lawyers used to win clients through referrals, reputation, and Google. Now buyers ask AI. How law-firm PR is being rebuilt to influence the answer inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Marketing ops in 2026 runs on a four-layer AI stack — content generation (ChatGPT Enterprise, Claude for Work, Adobe Firefly), CRM intelligence (HubSpot Breeze, Salesforce Einstein), GEO measurement (Profound, Bluefish, Peec AI, and 20+ platforms tracking Citation Share across AI engines), and agent integration (MCP, Profound Agents, Salesforce Agentforce). The complete operating stack, every platform by tier, and how the layers connect.
Most marketers already understand that the speed at which different SEO techniques are changing is constantly increasing.
SEO in 2026 is the foundation underneath Generative Engine Optimization, not the endpoint. The 2026 playbook — six fundamentals that anchor everything, three new layers above (GEO, Citation Share, cross-engine distribution), Wikipedia and Reddit as retrieval anchors, and the cross-engine measurement stack.
Vlogs aren't content anymore. They're training data. How video becomes the answer inside ChatGPT, Gemini, and Google AI Overviews — and what brands have to do differently.
One of the most important advantages that a business can have when it comes to public relations is SEO.
Buyer personas are insufficient for how mid-market B2B companies sell in 2026. Customer intelligence — account data, intent signal, and AI Discovery across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — is the replacement.
The 10-tactic operating playbook for hedge fund PR in the allocator-research era — founder retrieval anchor, plain-English strategy descriptions, canonical website architecture, structured earned media, GEO, AI engine citation measurement, allocator materials, crisis architecture, recruiting communications, and brand resilience under volatility.
One role often discussed is that of a community manager.
