SEO
What Is SEO? The Field Guide
SEO is the discipline of helping people discover the most relevant answer when they search for information. The field guide — the three eras, the two-surface model, what changed since 2020, and what didn't.
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GEO
PR, AI & Communications News
The Brand on Twitter: From Cybersquatting to Citation Share
Is someone squatting on your company's name on Twitter? Is someone sending out unauthorized tweets in your company's name? It's happened to other companies, and it could happen to you.
Social Media
12 Marketing Terms to Retire — And What to Say Instead
Twelve marketing and PR terms to retire in 2026 — synergy, leverage, robust, seamless, best-in-class, cutting-edge, game-changer, unlock, disrupt, pivot, ever-evolving, at-the-end-of-the-day — and what to say instead.
Insights & Strategy
Social Search: How Discovery Moved Beyond Google
Buyers stopped starting on Google. The first search now happens on TikTok, Instagram, YouTube, Reddit, and Facebook. How discovery behavior fragmented across the platforms where buyers now actually start.
Public Relations
How Communications Drives Revenue: The Modern PR and Sales Playbook
The Revenue Communications framework — how PR, GEO, and AI visibility drive pipeline for mid-market companies. Nine sections, three sector playbooks, and the seven-dimension scorecard.