Microsoft's Bing search engine is heading into 2010 in the strongest competitive position Microsoft has built in search in more than a decade. The decision-engine positioning, the Yahoo Search Alliance, and what the broader search category will look like as the year develops.
The 2026 SEO playbook is not the 2015 playbook with an AI sticker on it. Seven discipline layers \u2014 technical, content architecture, authority and link acquisition, entity definition, intent, AI engine surface, measurement \u2014 run as one integrated operating system.
SEO is the discipline of helping people discover the most relevant answer when they search for information. The field guide — the three eras, the two-surface model, what changed since 2020, and what didn't.
Twelve marketing and PR terms to retire in 2026 — synergy, leverage, robust, seamless, best-in-class, cutting-edge, game-changer, unlock, disrupt, pivot, ever-evolving, at-the-end-of-the-day — and what to say instead.
