instagram

Public Relations: A Year in Review

The Amazing Business Potential of Instagram Direct

Instagram announced today their release of Instagram Direct, a new tool for sending on the spot photo and video messages to fiends. What significant more than the 150 million who will be using this tool, is amazing potential for what could be called "residual advertising effect."

Double-edged Sword: Instagram Introduces Advertising

Instagram revealed that soon, users will begin seeing photos and videos from brands they don’t follow, but did not specify how these visuals will be clearly disclosed as ads.

How Businesses Should Be Using Instagram Video

Instagram’s 130 million users uploaded so many videos in the first eight hours that it would take you a whole year to watch them all. And it’s not going to be long before these 15 second InstaVideos become 15 second InstaAds.

How Brands Are Using Instagram: Advice from Die-hard Users

Instagram is used by 67% of the top brands in the world - the top dogs cannot be wrong. Are you using it? Several smaller brands believe that companies without an Instagram business profile are wasting potential.

Dunkin' Donuts Launches Fashion Contest on Twitter and Instagram

Dunkin’ Donuts, launched the HoliDDay Fashions Twitter & Instagram contest. To participate, contestants send photos of themselves in their favorite holiday attire for the chance to win a $100 Dunkin’ Donuts gift card.

Instagram Makes Important Changes to Privacy Policy and Terms of Service

Instagram revised its privacy policy and terms of service on Monday, making some significant changes to how user photographs may be leveraged by Instagram and its parent company, Facebook.

54% of Top Brands Include Instagram in their Social Strategy

Big Brands often integrate new social media channels in their social strategy while struggling to keep their market share and always have a great relationship with their customers transformed in fans or followers. Go where your clients are is a marketing recommendation strictly followed by successful companies. Photo sharing site Instagram quickly attracted adopters and is now used by 54% of Interbrand top 100 companies, as a recent study by Simply Measured shows.

Instagram Value Soars

It might be free to use but that hasn’t stopped the developers of the hugely popular Instagram photo sharing app reaping the rewards. With users being picked up faster than it takes to snap a photo, the company behind the app has just received funding to the tune of $40 million, shooting its total value up to a massive $500 million. Not bad for a startup.