How luxury brands run communications in 2026 — LVMH, Kering, Richemont, fashion week as content trigger, K-pop ambassador economics, crisis playbook. The Everything-PR luxury center.
The 2026 directory of Florida PR firms — 5W AI Communications relocating its HQ to Florida, plus Zimmerman, Sachs Media Group, Red Banyan, rbb Communications, Newlink, Kreps DeMaria, and the leading agencies across Miami, Orlando, Tampa, Tallahassee.
Social capital used to be a sociology term. Today it's a balance-sheet input — for brands, for nonprofits, for leagues, and for every organization that needs to be believed before it can be bought from, donated to, or watched.
How social platforms are moving from media properties to storefronts. The discovery-to-purchase compression, the rise of the influencer sales layer, and what it means for brand communications.
There's a reason that diversification is a sound practice in many areas including your investing and your marketing.
Countless people use this mobile app to engage in photo sharing, direct messages, commenting, "liking", and following.
Stanley grew revenue from $70M in 2019 to $750M in 2023 on the Quencher tumbler's viral run. President Terence Reilly engineered the trend.
The 2026 PR Year in Review: eleven story arcs that defined the year communications stopped being a 2014 discipline — Bud Light's close, AI Communications as a category, GEO outgrowing SEO, holding-company repositioning, and the landmark reputation cases the AI engines now cite forever.
Instagram announced today their release of Instagram Direct, a new tool for sending on the spot photo and video messages to fiends. What significant more than the 150 million who will be using this tool, is amazing potential for what could be called "residual advertising effect."
Instagram introduced advertising on October 24, 2013 with ten launch brands led by Michael Kors. The Michael Kors ad generated 218,000 likes in 18 hours. Thirteen years later, the brand-discovery architecture built that day drives an estimated $60-70B in annual ad revenue and defined the DTC era.