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PR News
Why Buying Instagram Followers Destroys Brand Citation Share in 2026
Do not buy Instagram followers. The 2020-era growth hack is now structurally destructive in 2026: AI engines read engagement-to-follower ratios as authenticity signals, platforms purge inauthentic accounts quarterly, brands caught engagement-buying lose Citation Share permanently.
Social Media
How to Run an Instagram Contest
Whether you're a well-established brand or just getting started, an Instagram contest is an increasingly popular social media strategy - and for good reason.
Social Media
Instagram Hashtags Are Dead. Glossier, Aritzia, Drunk Elephant, and Sephora Built What Replaced Them.
Instagram hashtags are dead. The algorithm reweighted away from tag-based discovery toward content-signal, recommendation, and Reels. Glossier, Aritzia, Drunk Elephant, Sephora, Rare Beauty, Lululemon, Liquid Death, Patagonia operate on a different stack.
AdTech & MarTech
Advertising on Instagram & Four Awesome Brands on Instagram -- And What They’re Doing Right
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
PR Firms & Communications Agencies
PR Firms on Instagram: The 2026 Definitive Feature — From the 2016 Audit to the AI Engine Era
This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing.
Insights & Strategy
Non-Stop Communication and its Effect on PR Industry
When was the last time you received a personal letter in the mail?
Insights & Strategy
Why PR Firm CEOs Moved From X to LinkedIn
In the public relations arena, CEO's build brands, and advise their clients to use social as part of their brand identity.
PR News
Luxury Brand Communications: The 2026 Center
How luxury brands run communications in 2026 — LVMH, Kering, Richemont, fashion week as content trigger, K-pop ambassador economics, crisis playbook. The Everything-PR luxury center.