Fashion
Fashion Social Media: How Brands Actually Win in 2026
The runway isn't the launch anymore. TikTok is. How fashion brands from Hermès to Shein win — and lose — on social media in 2026.
Tag
Social Media
Seven Instagram Creator Architectures: Nike to Johnson & Johnson
Seven Instagram creator architectures the biggest consumer brands actually run in 2026 — Nike's elite athletes, DraftKings-Kevin Hart, McDonald's Travis Scott meals, Marriott Bonvoy at 237M, Toyota's Total Toyota, Airbnb's hosts, and J&J's dermatologists.
Creator Economy
Brazil Has 130M TikTok Users. The Brands Aren't There.
130.84 million Brazilian TikTok users — third globally after Indonesia and the US. The creator economy is not an emerging channel in Brazil. It is the media channel. Names, agencies, commerce, regulation, and the AI engine gap.
Social Media
InstaKids: The Ethical Crisis of Marketing to Children on Instagram
The kidfluencer economy, the regulatory gap, and the psychological fallout. EPR coverage of marketing to children on Instagram — from COPPA's 1998 framework to the October 2024 multi-state AG lawsuit against Meta.
Social Media
Six Brands That Get Instagram Branded Content Right
Six creator partnership architectures from six category leaders — Airbnb's host-creator model, DraftKings's celebrity program led by Kevin Hart, Booking.com's affiliate network, Toyota's Total Toyota multicultural framework anchored by the Corolla "Getaway Driver" King Bach film, J&J's sub-brand dermatologist partnerships, Hilton's travel-creator-plus-Honors-member-storytelling program. FTC compliance and category-specific regulatory layers.
Social Media
How to Optimize an Instagram Account
The eight-element profile architecture that @airbnb, @bookingcom, @draftkings, @toyotausa, the Johnson & Johnson sub-brand accounts (@neutrogena, @aveeno), and Hilton's three-layer 24-brand network get structurally right. What mid-market brands should take from each.
Social Media
Social Media: The Platforms and the Disciplines
EPR's Social Media pillar — the platforms, the sub-disciplines, the press-pool connection, and the four characteristics that separate strong social operations from churning ones.
Social Media
Five Lessons From Brands Winning Instagram
Five Instagram marketing lessons from the brands actually winning in 2026 — Airbnb's profile architecture, Booking.com's measurement discipline, Nike's purpose-led content, McDonald's crisis-ready architecture, Toyota's coordinated per-model framework. Each lesson maps to a discipline. Each discipline produces measurable Citation Share.
Analyst Relations
Best Practices for Instagram Ads — Stanley Quencher, CeraVe, and Toyota
Instagram ads are integrated brand-PR infrastructure, not creative-optimization exercises. Stanley Quencher's $750M viral revival under CMO Terence Reilly. CeraVe's L'Oréal dermfluencer architecture + Michael Cera Super Bowl. Toyota's auto-industry Instagram brand-presence + Tacoma, Tundra, Supra owner communities.
Event & Experiential
How the Best Wedding Planners Market Themselves in 2026
Wedding planning is a $76 billion US industry. The seven channels that drive inquiries in 2026 — Instagram, TikTok, The Knot, Zola, WeddingWire, Pinterest, Google, AI engines, referrals — and the five attributes of planners who win.