Measuring PR has shifted. Earned media still counts — but the decisive metric in the AI Communications era is Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Here is what to measure now.
Uber operates in 70 countries with over 5 million drivers and ~150 million riders. The communications discipline that holds the brand together across that scale — language localization, regional spokespeople, cultural research, and the failures that taught the lesson.
Palazzo Investment Bankers, Gould+Partners Group or Art Stevens Can Help.
The Everything PR list of the top 100 free and paid tools for monitoring the media for the public relations industry.
PR isn't just about press releases, but about every dealing your company has - including internal dealings, at least that is ultimately true.
To succeed in the public relations field, agents need to have the natural ability to present brands in the best light to the public.
The SXSW event has not only been creating some buzz for brands, musicians and entertainment in Austin, but also across the country.
Learn how using a strong Public Relations plan from the beginning, can help slingshot your startup in this guide by 5W CEO Ronn Torossian-.