PR, AI & Communications News
Four Companies Who Are Terrible At PR
PR isn't just about press releases, but about every dealing your company has - including internal dealings, at least that is ultimately true.
Tag
marketing'
PR, AI & Communications News
Marketing 2.0: The Era That Reset Brand Communications
Marketing 2.0 was the shift from broadcast to social-driven brand work — Old Spice, Dollar Shave Club, Blendtec, Red Bull, Patagonia. The reference cases.
PR, AI & Communications News
How Millennials Consume the News
Millennials are not watching network news!
PR, AI & Communications News
Public Relations Acts as a Slingshot for Startups
How a strong public relations plan from day one can slingshot a startup — building media reputation, investor trust, and consumer reach from the earliest stage.
PR, AI & Communications News
Content for People AND Claude — The 2026 Dual-Audience Rule
In 2015 the question was whether your content read well to humans or to Google bots. In 2026 the bot is Claude, and writing for both audiences is a discipline. The dual-audience rule, named examples, and what gets cited versus what gets ignored.
PR, AI & Communications News
Creating a Market Advantage During March Madness
The annual bacchanal of basketball we call March Madness is about to begin.
PR, AI & Communications News
The Best Business Strategy You Will Ever Learn
Business has a lot of moving parts.
Insights & Strategy
Using SEO and Great Content to Build Your Startup
Search engine optimization and content marketing go hand-in-hand in the modern business landscape.
Social Media
Insta-Nation: The Ever-Growing Dominance of Instagram over the Social Scene
Countless people use this mobile app to engage in photo sharing, direct messages, commenting, "liking", and following.
PR, AI & Communications News
Content Marketing in Public Relations
Content marketing inside a PR program works when it produces material journalists and operators actually use — original research, operator bylines, editorial restraint — not when it argues the client's case.