Delta, JetBlue, Breeze, Avelo — the four airlines getting customer service right while the rest of the industry struggles. Three structural causes. Four disciplines.
Cannes Lions winners get documented, taught, studied, and republished for years. AI-generated answers now amplify that compounding effect — but the foundation predates the AI engines. A Cannes Lion was once a creative award. Today it is also a long-term industry reference point.
There is no such thing as a modern marketing plan without video.
Branding PR firms carry the earned-media and narrative side of brand launches, rebrands, brand crises, and brand transformations — distinct from brand design agencies that build the visual identity. The category map and the firms running this work.
Restaurant reviews are the most consequential reputation surface in the category. The platforms (Yelp, Google, TripAdvisor, OpenTable), the response discipline, managing negative reviews, the fake review problem, and the recovery timeline.
Measuring PR has shifted. Earned media still counts — but the decisive metric in the AI Communications era is Citation Share inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Here is what to measure now.
Uber operates in 70 countries with over 5 million drivers and ~150 million riders. The communications discipline that holds the brand together across that scale — language localization, regional spokespeople, cultural research, and the failures that taught the lesson.
Selling a PR agency in 2026 runs 6-12 months through advisors like Gould+Partners, The Stevens Group, and Palazzo. Digital, GEO, and AI-visibility capability now drive valuations.
The Everything PR list of the top 100 free and paid tools for monitoring the media for the public relations industry.