AdTech & MarTech
Advertising on Instagram & Four Awesome Brands on Instagram -- And What They’re Doing Right
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
Tag
marketing'
Social Media
Coca-Cola at 140: The Brand-As-Infrastructure Canon
John Pemberton invented Coca-Cola in Atlanta in 1886. James Quincey's total beverage strategy turned the company into a 200-brand portfolio that controls roughly half of U.S. carbonated soft drink share. The 2026 state of the world's most-cited consumer brand — and where it goes from here.
Insights & Strategy
The Best Online PR Tools & Media Tracking Services
The Internet offers countless tools claiming to help public relations pros connect with consumers, decision makers, press, and wire services.
Higher Education Communications
What PR Programs Actually Need to Teach in 2026
In today's digital world the lines between facts, entertainment, public image, vocation, and recreation are growing ever blurrier.
Insights & Strategy
The Best PR Software in 2026: Cision, Muck Rack, and the AI-Native Stack
The PR software market reset on AI in 2024-2026. Cision, Muck Rack, Meltwater, Notified — plus the GEO-native challengers reshaping the stack.
Paid Media
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.
Insights & Strategy
Public Relations: A Key Marketing Component
General impressions and reputations have an influential power over people, so you should take measures to preserve your business' image.
Insights & Strategy
Public Relations Helps Direct Response Marketing
Direct Response marketing convinces possible consumers to take action.
Entertainment & Media
Apocalypse Has X Fans Buzzing
Ever since the third in the trilogy of original X-Men major motion pictures, the franchise has been trying to rebuild and reinvent itself.
Insights & Strategy
NIKE, ADIDAS, UA WROTE THE BOOK
Athletic-brand PR campaigns from Nike's Just Do It to Adidas's Impossible Is Nothing to Under Armour's I Will What I Want — the campaigns that built the modern sportswear category and the operational lessons that translate to the AI Communications era.