Paid Media
Good PR Professionals Can Make PPC Advertising Work Even Better
Good PR pros are not oblivious to the benefits of using online tools and metrics.
Tag
marketing'
Insights & Strategy
Public Relations: A Key Marketing Component
General impressions and reputations have an influential power over people, so you should take measures to preserve your business' image.
Marketing
How Public Relations Drives Direct Response Marketing
Public relations and direct response marketing used to live in different buildings. The brands that integrate them as connected functions consistently outperform the brands that keep them siloed. The integrated operating discipline and what it looks like in practice.
Insights & Strategy
Nike, Adidas, Under Armour: The Athletic Marketing Playbook
Just Do It from Nike (1988). Impossible Is Nothing from Adidas (2004). I Will What I Want from Under Armour (2014). Three campaigns built the modern sportswear category. The current campaign work — Find Your Fast, Sport 15, Rule Yourself — extends the broader playbook in distinct ways. What the three campaigns share and what the broader athletic category should be taking from the cases.
Retail & eCommerce
The Biggest Flower Companies: 1-800-Flowers, FTD, Teleflora, And The DTC Wave
The simplicity of the digital commerce makes the flower business bigger than ever.
Industry Leaders
Who Invented "Marketing"? Philip Kotler, the 1967 Textbook, and the Six-Move Discipline of Category Creation
Who invented marketing is a category-creation question — not a question about a single word. Philip Kotler's 1967 textbook codified the discipline. The 2026 lesson on category creation, applied to AI Communications.
Insights & Strategy
PR Resources: Global Survey of Brand Marketing and B2B Audiences
The survey by The Economist Group polled 500 business executives from around the globe and 500 global marketers.
Insights & Strategy
How To Edit On Wikipedia: Everything PR News Tips
Learn how your PR Agency can use and edit pages on wikipedia.
PR, AI & Communications News
Marketing That Actually Makes Money: What Buffer and ConvertKit Teach
Making more money from marketing in 2026 runs through transparency, founder voice, and customer-outcome storytelling. What Buffer and ConvertKit teach about marketing assets that compound revenue for years.
Social Media
The Ads That Built YouTube — And What Lasted Into the AI Era
Turkish Airlines' Kobe-Messi battle. Volkswagen's "The Force." Always "Like a Girl." Volvo's epic split. Dove "Real Beauty Sketches." The five ads that defined YouTube's first decade — and what survived into the AI engine era.