PR News
Rebranding a City: Sheffield’s Outdoor Adventure
Last October, Sheffield's council gave the city a new name and face, by rebranding it as The Outdoor City.
Tag
marketing'
Insights & Strategy
Marketing Happiness to the Masses
These experts and brands they work for plan to capitalize on marketing happiness to the masses.
Technology
Cadillac's Long Push for Youthful Appeal — Lyriq, Celestiq, F1
The company has spent the past few years speculating over its dismal placement in the minds of millennial luxury car drivers as a "stuffy" alternative.
PR News
SoulCycle: How a Cult Fitness Brand Built a Movement and Lost It
It's hard to be a representative for a product or brand if you don't believe in it and use it.
PR, Marketing, Communications & AI RFPs
India's Digital India Communications: The Government Operation Behind 850 Million Internet Users
NIELIT is also the preferred agency for many State Governments for rolling out IT Literacy programs for its employees and the masses.
Corporate Communications
Budweiser Rebrands As America
This may be the most presumptuous branding move in the beer industry since they coined the name, "King of Beers".
PR News
Delivering Climate Change to the Masses
More Americans are accepting the reports on climate change.
Insights & Strategy
First-Party Data in B2B Marketing: The 2026 Operating Model
First-party data in B2B for 2026. Five shifts since 2016. The five data categories that matter. The three-layer operating model (collection, intelligence, activation). The dark-funnel problem. What compounds versus what just produces activity.
PR News
Greenwood Indiana Airport Marketing to Corporations
Greenwood started making upgrades to their airport in 2012 when they extended the runway threshold so larger aircraft can use the airport.
Insights & Strategy
Marketing of Nootropics: Onnit Alpha Brain and More
Nootropics are also referred to as memory enhancers, cognitive enhancers, smart drugs, neuro enhancers, and intelligence enhancers.