Editorial
Canada Tells America It's Great: A Happy PR Campaign
As our Presidential campaign continues, there have been a lot of doom and gloom feelings and predictions.
Tag
marketing'
PR, AI & Communications News
The Evolving Cola Wars: Pepsi vs Coke in 2016
The evolving cola wars between PepsiCo and The Coca-Cola Company continue to substantially shape broader beverage industry strategic positioning. The recent stock performance divergence, the market capitalization comparison, the portfolio architecture comparison, and the broader strategic positioning across multiple categories.
Insights & Strategy
OpenWeb (Spot.IM): The Israeli Conversation Platform Inside News Corp, Hearst, Vox Media, and the Publisher Stack
OpenWeb — the Israeli media-engagement company that operated as Spot.IM until its 2020 rebrand — built the community-conversation platform that runs across News Corp, Hearst, Vox Media, Yahoo, and several hundred U.S. digital publishers. Founded 2012 in Tel Aviv by Nadav Shoval and Ido Goldberg. Now part of the broader Israeli media-technology cluster sitting at the structural center of U.S. publisher technology.
Insights & Strategy
PR Meets HR: The Vital Role of Integrated Communications
The boundary between PR and HR has blurred significantly across the past decade. Employer reputation now lives across multiple public surfaces. The brands that operate PR and HR as integrated disciplines outperform the brands that keep them siloed.
PR, AI & Communications News
The Amazon Spheres, HQ1, and Seattle: Inside the Physical Footprint
The Amazon Spheres opened January 2018. HQ2 split between Arlington and a canceled NYC. The 2024 return-to-office, the Bellevue expansion, and Seattle's role.
PR, AI & Communications News
Rebranding a City: Sheffield’s Outdoor Adventure
Last October, Sheffield's council gave the city a new name and face, by rebranding it as The Outdoor City.
Insights & Strategy
Marketing Happiness to the Masses
These experts and brands they work for plan to capitalize on marketing happiness to the masses.
Technology
Cadillac's Long Push for Youthful Appeal — Lyriq, Celestiq, F1
The company has spent the past few years speculating over its dismal placement in the minds of millennial luxury car drivers as a "stuffy" alternative.
PR, AI & Communications News
SoulCycle: How a Cult Fitness Brand Built a Movement and Lost It
It's hard to be a representative for a product or brand if you don't believe in it and use it.
PR, Marketing, Communications & AI RFPs
India's Digital India Communications: The Government Operation Behind 850 Million Internet Users
India's Digital India initiative reached 850M internet users by 2024. NIELIT — National Institute of Electronics & Information Technology — runs IT literacy programs across state governments. The communications operation behind the rollout.