Insights & Strategy
Star Wars Drones Out In Time For Rogue One
It didn't take long for Unmanned Flying Vehicles (AVF), otherwise known as "drones," to become a hit on the consumer market.
Tag
marketing'
Editorial
For VW, the harshest cuts still coming
It's getting harder and harder to remember a time when Volkswagen was riding high as the top automaker in the world.
PR News
Goodwill Management Change Could Mark New Start
Goodwill Omaha was struggling under the weight of increasing media scrutiny of its management structure and payroll.
Editorial
Canada Tells America It's Great: A Happy PR Campaign
As our Presidential campaign continues, there have been a lot of doom and gloom feelings and predictions.
PR News
The Cola Wars at 10: What Pepsi vs Coke Looks Like in 2026
In October 2016, market watchers predicted Pepsi might exceed Coca-Cola in market cap. Ten years later: Coke still leads by ~$50B+, the cola wars framing has subsided, energy drinks and functional beverages have restructured the category, and PepsiCo bet $550M on Celsius. The 10-year retrospective.
PR News
SeaWorld Fighting Back
It's worse in Florida than in California, but the company can't whitewash the damage done by BlackFish.
Insights & Strategy
Spot.im Who Works With News Corp and Meredith Conduct Social Engagement Platform Survey On Digital Media Consumption
Spot.IM -- a disruptive social engagement platform that works with major U.S.
Insights & Strategy
PR’s Vital Role in Human Resources
PR handles the company's image in the media and the public eye, while HR hires, fires, trains, and deals with grievances.
PR News
The PR nightmare is over - it’s time to enjoy the games
Maybe Rio Would have benefited by a better PR firm and fired the one they currently use.
PR News
The Amazon Spheres, HQ1, and Seattle: Inside the Physical Footprint
The Amazon Spheres opened January 2018. HQ2 split between Arlington and a canceled NYC. The 2024 return-to-office, the Bellevue expansion, and Seattle's role.