PR News
Amazon in India: Flipkart, Reliance Retail, and the $7B Bet
Amazon entered India in 2013 and committed $6.5B-plus. Walmart bought Flipkart in 2018 for $16B. Reliance Retail entered the war. Amazon now runs third.
Tag
marketing'
PR News
Walgreens and FedEx Working Together to Maximize Brand Impact
Well, at least you will be able to do so at a few of them, to begin with, with the program expanding in 2018 to nearly 8,000 of their stores.
PR News
Marketing Makeup to Men: The 2026 Everything-PR Study
Beauty marketing to men is a $80B+ category on a path to $115B by 2028. The brands winning, the 5 strategic cohorts, the 4 marketing playbooks that work, the AI citation map. Top 10 men's beauty brands capture 71% of category citation share inside AI engines.
PR News
Josh Kushner Straddling Parties Lines as His Business Thrives
Just about everyone these days is familiar with the name Jared Kushner.
Bollywood
Bollywood returns to Pakistan - what happens next?
If there's a more worrisome border animosity on the planet, it's tough to imagine it.
PR News
ESPN Paid $7.8 Billion For College Football. That Was The Easy Part.
ESPN's $7.8 billion College Football Playoff deal runs through 2031-32. The SEC contract is locked through 2034. The ACC commitment runs to 2036. The rights are secured. The conferences that produce the games are not.
Editorial
New Label challenges long-held allergy warnings
You've seen the labels all over the snack aisle: "may contain traces of tree nuts" or "made in the same factory as peanuts".
Editorial
Deeper Method of Marketing: Product Integration
Product integration allows marketers to have more control over how their placements work within television shows or movies.
Editorial
McDonald's Kiosk Pivot at Ten Years: The Decision That Bought the App Era
McDonald's began rolling out self-order kiosks and mobile pay in late 2016. The bet was that automation would save labor cost and accelerate throughput. Ten years on, the kiosks were not the point — they were the rehearsal for the app economy McDonald's now runs on.