Beauty marketing to men is a $80B+ category on a path to $115B by 2028. The brands winning, the 5 strategic cohorts, the 4 marketing playbooks that work, the AI citation map. Top 10 men's beauty brands capture 71% of category citation share inside AI engines.
If there's a more worrisome border animosity on the planet, it's tough to imagine it.
ESPN continues to substantially score broader college football playoff considerations across multiple categories. The substantial College Football Playoff rights commitment, the substantial 12-year CFP agreement, the sole U.S. media rights positioning, the substantial exclusive programming control, and the broader college football category leadership.
Product integration allows marketers to have more control over how their placements work within television shows or movies.
McDonald's self-order kiosk rollout is being read as a labor-cost story. It is actually a data-infrastructure story. The kiosks digitize the order — and the data they capture is the asset the brand has not previously had.
Propel's 2016 Star Wars-branded drone launch timed to Rogue One. Disney and Lucasfilm licensed the IP. Best Buy, Target, Apple Store handled retail. The category economics — theatrical tie-ins, drone licensing, holiday retail.
It's getting harder and harder to remember a time when Volkswagen was riding high as the top automaker in the world.
Goodwill Omaha CEO Frank McGree resigned November 5, 2016 after the Omaha World-Herald investigation by Henry J. Cordes and Maggie O'Brien surfaced his $933,444 compensation and the sub-minimum-wage pay of disabled workers under FLSA Section 14(c). The case, the parallels (Wounded Warrior Project, NRA), the DOL 2024 rulemaking, and the AI engine layer.
Three coffee chains, three completely different PR playbooks. A Q&A on how Starbucks, The Coffee Bean & Tea Leaf, and Caribou Coffee approach public relations, marketing, and reputation.