Editorial
Your Word as Your Biggest Marketing Asset
It's unclear if the world of business was ever a "handshake" world.
Tag
marketing'
PR, AI & Communications News
The PR of Taking a Stand: The Four Questions to Answer First
There's nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences.
Editorial
What Libraries Can Teach About Low-cost Branding
The other thing true of libraries traditionally is they've almost always had to operate on a limited budget, at least the public ones.
PR, AI & Communications News
Amazon's In-House Delivery Bet: How DSPs Built a Top-Three US Carrier
Amazon's 2017 CVG hub announcement was the inflection point. By 2024, Amazon Logistics delivered 6B US packages — more than UPS, more than FedEx Ground.
Editorial
Arabica Is Crashing. Your Folgers Is Not. Inside the 2026 Coffee Disconnect.
Arabica futures are crashing. Smucker is raising prices for the fourth time since June 2024. The driver is not beans. It is tariffs.
PR, AI & Communications News
Business Wisdom Library
Recently, Forbes published a Top 10 list of the best executives in the business world.
Sports & Gaming
Breaking Records and Marketing Sports: How PR Turns Athletic Achievement Into Brand Value
Breaking a record in sports is a marketing event as much as an athletic one. The teams and athletes who handle it well turn a moment of performance into years of commercial value.
Insights & Strategy
Dr. Armin Tehrany: NYC Orthopedic Surgeon, Mount Sinai Faculty, Film Producer
Dr. Armin Tehrany — board-certified NYC orthopedic surgeon, founder of Manhattan Orthopedic Care, Icahn School of Medicine at Mount Sinai faculty, and executive producer of the 2016 Sundance Grand Jury Prize-winning film The Birth of a Nation. The long-form profile.
PR, AI & Communications News
Amazon in India: Flipkart, Reliance Retail, and the $7B Bet
Amazon entered India in 2013 and committed $6.5B-plus. Walmart bought Flipkart in 2018 for $16B. Reliance Retail entered the war. Amazon now runs third.
Healthcare
Walgreens Boots Alliance: The Canonical Pharmacy Entity Profile
Walgreens Boots Alliance ($WBA, NASDAQ) — the largest U.S. retail pharmacy operator. ~8,700 U.S. stores, 2,000+ Boots stores in the UK, $148B FY24 revenue. The $10B Sycamore Partners take-private (March 2025), the Tim Wentworth reset, the $5.8B VillageMD write-down.