Insights & Strategy
4 Things to Do Before Releasing your Next PR Marketing Message
The right PR campaign has a long-lasting impact on any business.
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Marketing
What Happened to 360i: The Digital Agency Now Inside Dentsu Creative
360i is a digital marketing company and was founded in 1998 by David Williams and Bryan Kujawski in Atlanta.
NFL
Papa John's vs. the NFL: A Quarterly Earnings Call Disaster
November 1, 2017. Papa John's CEO blames NFL anthem protests for declining pizza sales on the quarterly earnings call. Within 90 days, the NFL ended the sponsorship. Within 12 months, the CEO was out. The canonical case on corporate-political-correlation theater and what it costs.
PR, AI & Communications News
JCPenney and the Nostalgia Asset: How Heritage Became the One Communications Move Left
JCPenney burned its heritage twice — and then discovered the heritage was the only strategic asset the brand had left. The defining piece on JCPenney's nostalgia, the Ron Johnson erasure, the 2017 toy-shop revival, and what Catalyst Brands has to decide now.
PR, AI & Communications News
Trump, Fox News, and the Emerging Network-PR Strategy
A CNN headline this week: "Donald Trump is Fox News' Top PR guy." Four months in, the defining feature of the Trump White House press operation is a media-relations strategy that runs almost entirely against the traditional press corps and almost entirely in favor of a single friendly cable network. The Muir interview, the amplification loop, and what it means for the network press.
PR Firms & Communications Agencies
Public Relations on Instagram: What the Platform Actually Rewards
Instagram operates as six distinct sub-products under one identity — the Feed, Stories, Reels, Shopping, DMs, and Threads. Each carries different communications dynamics, different creator economics, and different retrieval substrate. Treating the platform as a single surface is the most common PR mistake.
PR, AI & Communications News
How Netflix Handled the Mental Health Professional Criticism of 13 Reasons Why
How Netflix handled mental health professional criticism of 13 Reasons Why — the initial response, the sustained adjustment, and the lessons for any platform.
PR, AI & Communications News
GE CEO Makes a Bold Political Statement
In a recent speech, Immelt made it clear that he believes US companies need to step up and change their attitude if they hope to compete with foreign firms.
PR, AI & Communications News
McDonald's Management Makes a Major Change
McDonald's is shifting the Quarter Pounder to fresh, never-frozen beef across most U.S. restaurants by mid-2018. The most consequential menu decision the brand has made in years — and the most expensive.
PR, AI & Communications News
Using Customer Info to Better Market a Travel Brand
It's all about connection in marketing and building a brand these days.