Gambling
Casino Crisis Communications: From Parq Vancouver to Wynn to MGM Resorts
Parq Vancouver's response to these events has been touted as a case of inadequate PR mechanisms to handle the crisis.
Tag
marketing'
Crisis Communications
UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign
Iceland's marketing director, Neil Hayes, is now working on Plan B for the holiday season.
Insights & Strategy
Marketing Healthcare Services to Baby Boomers
Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation.
Insights & Strategy
What makes a good marketing manager?
Being a marketing manager is a challenging role with a lot of responsibility.
Insights & Strategy
Emerging Trends in Modern Public Relations
Public Relations has evolved into something that might be unrecognizable from its origins.
Insights & Strategy
Four tips on transforming employees into leaders
Being a good leader means making the right decisions, managing your employees effectively and solving complex problems.
Insights & Strategy
Brand Building Content Marketing in 2026: The AI Communications Playbook
Content marketing changed structurally. The 2018 playbook — set goals, research keywords, optimize SEO — is incomplete. The 2026 playbook is built around buyer prompts, Citation Share, entity authority, and cross-engine measurement across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Insights & Strategy
International Day of Girls: A Marketing Perspective
There's no better day to reflect on the triumphs of women generally, and more specifically in the marketing community, than the International Day of Girls.
Marketing
Political Bots to AI-Generated Content
In 2018, Twitter's crackdown on political bots was platform PR. In 2026, the bot problem became the AI-generated content problem — and the integrity question moved from communications work to operating-layer governance for every social platform. The 2018 frame, the 2026 frame, and what crisis operators need to expect now.
Insights & Strategy
4 Things to Do Before Releasing your Next PR Marketing Message
The right PR campaign has a long-lasting impact on any business.