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Hong Kong's PR Industry and the CPRFHK "Double Happiness" Awards: Three Decades of the Asia-Pacific Trade-Body Model
PR News

Hong Kong's PR Industry and the CPRFHK "Double Happiness" Awards: Three Decades of the Asia-Pacific Trade-Body Model

The Council of Public Relations Firms of Hong Kong has organized the city's agency-side PR profession since 1995. The 2012 "Double Happiness" Awards opened the in-house communications category that has since become standard across Asia-Pacific PR awards. Three decades later, the Hong Kong PR market sits inside one of the most competitive Asia-Pacific markets, anchored by global networks, financial communications, and an increasingly senior in-house function.

EPR Editorial Team ·
The Research of Twitter Audience: Preference and Behavioral Aspects
Social Media

The Research of Twitter Audience: Preference and Behavioral Aspects

In an ever dynamic world of digital influence, it becomes increasingly important for marketers to know their targeted audience in order to build the right advertising and/or marketing campaigns and promotion strategies, across the same social networks. Armed with the right knowledge of these audiences, business advocates stand a far greater opportunity for conversions than competitors who are in the dark.

EPR Editorial Team ·
Weber Shandwick and Tokyo 2020: The Strangest Olympics in History, and a Century of Olympic PR
PR News

Weber Shandwick and Tokyo 2020: The Strangest Olympics in History, and a Century of Olympic PR

Weber Shandwick won the Tokyo Olympics communications mandate. The Games it won were the strangest in Olympic history — empty venues, bubble protocols, two-thirds of the Japanese public opposed. The long view on Tokyo 2020, the agencies behind each modern Olympic Games, the TOP-sponsor PR programs that defined the era (P&G, Coca-Cola, Visa, Samsung, Toyota, Airbnb), and what LA 2028 is being structured to look like.

EPR Editorial Team ·