PR News
The Week in Review, PR People Moves
From Allison+Partners to Ketchum, the PR firms we look up to showed once again that hiring and promoting the right people is the secret recipe to success.
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PR Agency
PR News
Travel PR: Travel Companies Tap PR Firms for Extra Buzz
Google is showing clear intent in taking over the travel sector, with a recent acquisition of Frommer’s guides, and other moves like the recent Zagat deal, Google+ Local, and so on. If travel companies don't step up their marketing and PR efforts, competition and Google will crush them.
PR News
US PR Industry Revenue $13.4 Billion by 2017
2012 promises to be a good year for American PR firms despite failings in the economic forecast. Companies employed to improve other bsinesses' visibility and image, public relations firms like APCO Worldwide, Waggener Edstrom, and Edelman may well be the barometer of hope many people are looking for.
PR News
KCM Marketing PR: Promises Guaranteed PR Results for Lawyers
The company owner, Karen McGagh, is so confident that she can get good placement, that she guarantees results.
PR News
5 Tips for Great PR on a Tight Budget
EPR Contributor Liz Becker offers five excellent strategies that help you do PR on a tight budget. All you need is a bit of creativity, and time.
PR News
Menicucci, Villa & Associates to Be Represented by Relevant PR
New York law company Menicucci, Villa & Associates PPLC has hired Relevant Public Relations as its new public relations agency of record.
Social Media PR & Social Media Strategy
The Research of Twitter Audience: Preference and Behavioral Aspects
In an ever dynamic world of digital influence, it becomes increasingly important for marketers to know their targeted audience in order to build the right advertising and/or marketing campaigns and promotion strategies, across the same social networks. Armed with the right knowledge of these audiences, business advocates stand a far greater opportunity for conversions than competitors who are in the dark.
PR News
NASCAR PR Firm & Ad Agency To Cooperate: Ogilvy & Mather With Taylor PR
Ogilvy & Mather will complete a comprehensive on boarding process in 2012, as the agency prepares to help NASCAR launch a new brand platform at the 55th running of the Daytona 500 in February 2013.
PR News
Infinit Software Solutions Retain The Halo Group as AOR
The Halo Group will focus on creating and enhancing Linquizz’s brand identity, positioning the system as a global platform for learning English by using powerful visual imagery that translates words across borders.
PR News
CJP Communications Rebrands as Prosek Partners
The company chose the name Prosek Partners for its distinctiveness and to highlight the partnerships the firm has developed over its 20-year history with clients and the firm’s collaborative culture.