Earning Respect in the Workplace
Jeff is a hotshot entrepreneur who up to this point has become accustomed to calling his own shots. However, when a dream job offer appears on his desk one day, he knows he would...
Tagged: insights
How is Public Relations Different from Advertising?
There’s an old saying in public relations: “Advertising is what you pay for, publicity is what you pray for.” When it comes to the age-old battle between advertising and public relations, it’s a case...
The Basics of PR
Whether you’re an entrepreneur or an aspiring social media celebrity, you’ll have surely considered the need to form a solid PR strategy. Like most new players, however, you’re unlikely to have much access to...
What’s in a Trademark? Protecting Your Brand and Business
One of the less glamorous, but no less important, parts of becoming an entrepreneur is acquainting yourself with a host of rules, practices, and terminology that make up the backbone of your business. One...
Qualities for Effective Leadership
While having leadership experience is mandatory for most CEOs, it is possible to reach the position and still need to hone these skills. All great CEOs know that they have to be honest about...
Staying In the Game: How Marketers Can Stay On Trend without Losing Their Roots
Sandy is a marketing consultant. She’s worked independently, helping brands grow their businesses with effective marketing strategy, for over 25 years. Sandy has had to evolve and grow as marketing trends come and go,...
Public relations is a woman’s world, but a man’s game.
Attending lavish events, drinking champagne, networking in glamorous cities and, on the odd occasion, speaking to journalists. This is the world of public relations according to brand-new television drama Flack. The glamour is certainly...
Getting the Most Out of Instagram Hashtags
Hashtags have carved an interesting path in the world of social media: starting off on Twitter, they never quite took off on Facebook, and have instead become the backbone of Instagram marketing. Just the...
Exponential Growth is Paramount for Balanced Health Botanicals
Growth is the name of the game in the burgeoning CBD industry. With the enactment of the 2018 Farm Bill, which opened up more legal doors for the manufacturing and sale of cannabidiol products...
Coming Back from A Negative Review
Every business, no matter the size, has to deal with a spat of bad publicity every now and then. It’s an unfortunate side effect of offering a product or service to consumers — not...
