
Kiterocket: From Phoenix Semiconductors to Bodewell Group
Kiterocket was the Phoenix-headquartered PR and marketing agency founded in 2004 by Martijn Pierik that built a 20-year position in semiconductors, renewables, and sustainability. Acquired by Southwest Strategies Group in July 2025 and rebranded as Bodewell Group in February 2026 — the textbook independent-PR-firm consolidation pattern.









