PR in a post-GDPR world
With the first anniversary of the 25 May effective date of the GDPR fast approaching, PR firms- regardless of if they are interacting with stakeholders in and beyond the EU- must be sure to...
Tagged: insights
Neiman Marcus to explore travel market
Neiman Marcus’ newly launched campaign, dubbed ‘The Art of Travel’, is the retailer’s attempt at reaching out to travel customers. The campaign kicks off a line of travel-themed exclusive items from handbags to fine...
Storytelling with Experiential PR
The essence of good PR, everyone used to say, is storytelling. Indeed, the ability to convey a powerful message that consumers, governments, media, and a range of stakeholders, can relate to and adopt is,...
Best Public Relations Practices for Small Businesses
Even without an enormous budget, small businesses can still make a splash with strategic public relations. PR is necessary for the positive reception of any business, so don’t skip this vital step and be...
PR Campaigns Not Delivering? Do This to Fix It
When a single PR campaign misfires, there could be a number of different reasons. However, if your public relations efforts are consistently failing to bear fruit, one or more of the following common PR...
What to expect in the Israeli tech industry
The Israeli start-up and tech scene have been a hub for innovation and growth. However, the tech scene is at a time of flux and change. The major sectors to watch out for in...
Mixed reactions to Gillette’s marketing campaign addressing the #MeToo movement
Gillette recently released a marketing campaign to address the #MeToo movement and vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man’. The company released an ad, putting...
Motivating Employees Is Simple
A bold statement, to be sure. However, it really is not so difficult to motivate and energize a workforce, so long as the one leading it is willing to put in the work. Happy...
Three PR Pros Respond to Gillette’s Controversial Ad
If the aim of Gillette’s latest campaign was to cause widespread controversy, the razor firm’s PR team is surely congratulating itself. If you haven’t seen it by now, the only possible explanation is that...
What Pixar Can Teach Us About How To Succeed
There are precious few – if any – animation studios more successful than Pixar. In fact, there are very few movie production studios of any kind that can say they are more successful than...
