Tagged: insights
Businesses Can Learn from Carol Cone’s Principles
Carol Cone has built a career around the idea of purpose. In a world that has rapidly progressed to a need for social transparency, particularly from businesses both large and small, Cone has seen...
Public Relations Salary Ranges
As described in an earlier article, the demand for public relations professionals is high today, largely because of the explosion on social media. This is encouraging for current PR folks as well as for...
The Balance Between Profits and Responsibility
The Business Roundtable, a nationwide organization of America’s CEOs who represent nearly all of our largest companies, recently came out publicly in support of a balance between shareholder profits and social responsibility. More than...
Confidence is Key When it Comes to Female Leaders
The digital realm surely has great potential to be more egalitarian, more inclusive and less prejudiced than the traditional one. Users often don’t know who is sitting behind the screen, who is handling the...
Congrats on the Promotion!
Okay, celebrating is over and it’s your first day on the job as the new marketing director. The CEO said she chose you because of your servant leadership as well as your skills in...
Strategies for Female Leaders
It is an old adage, but can be used to explain a world of realities: men are from Mars, and women are from Venus. In few industries is the gender divide so obvious than...
Is CPG Dead?
For years, we took it for granted that customers would flock to stores for consumer package goods (CPG), particularly fresh food. There weren’t many people who foresaw a tsunami of delivery services zipping along...
Fools Rush In Where Angels Fear to Tread…
Elvis Presley wailed out lyrics to this song back in 1972, centuries after Greek philosopher Plato said, “Wise men speak because they have something to say; fools because they have to say something.” Irrespective...
Project-Based Agency Work: Beware the Pitfalls
It wasn’t long ago that brands relied heavily on the services of agencies brimming with marketing and public relations professionals. Agency work was competitive (still is) and many brands outsourced this type of work...
