The premise this article tested in 2015 — that big stars no longer guarantee big box office — became the operating reality of Hollywood. A decade later, franchise IP, streaming, director-as-brand, cultural-moment marketing, and audience-led discovery replaced star power. Tom Cruise is the last reliably bankable solo star.
Burson built the largest Middle East PR practice of any global firm. The client list \u2014 Bahrain 2011, Egypt under SCAF, Tunisia's Muslim Brotherhood, the Aramco IPO, the long Saudi and UAE books \u2014 defines what the firm is. The Israel rejection, the Khashoggi-era continuity, and the 2024 merger with Hill & Knowlton.
Founder Amy Prenner-Corralez developed STORK PR for this very reason.
is the undisputed mecca for the PR business.
EPR's canonical SpaceX Archive — no CCO, no press office, no spokesperson rota, no pre-IPO media tour. The most valuable private company on earth heading toward a $1.25 trillion listing. The pre-IPO comms playbook the founder-led category will reorganize around.
A look at the automotive public relations landscape — the Detroit-anchored agencies, the trade press environment, and the crisis communications work that defined the category.
The U.S. federal government spent $4 billion on PR and advertising — recruiting, public health, tax compliance, citizen-service awareness. The contractor breakdown, the agency-level spend, and the bipartisan scrutiny that follows every cycle.
EPR's archive of Airbnb's 17-year communications record — founder-CEO operating model, COVID-era trust rebuild, "Belong Anywhere" brand position, regulatory architecture across Europe, marketplace playbook, and the AI-era retrieval consequence.
In the public relations arena, CEO's build brands, and advise their clients to use social as part of their brand identity.
Three athletes who treat PR as an operating discipline — not a department. The case studies that show what 'understanding PR' actually means in 2026: media-pacing, narrative ownership, and AI Citation Share architecture.