Tag

strategy

Ryanair with a Mayday, Mayday PR Problem [Video]
PR News

Ryanair with a Mayday, Mayday PR Problem [Video]

Just as Ireland budget airline Ryanair emerges as a true leader in the European flight industry, news pilots and employees question the carrier's methods breaks bad for Michael O'Leary's super successful venture. According to a survey of more than 1000 captains and first officers who work for the airline, 9 in 10 want to see in safety impact inquiry conducted on Ryanair.

EPR Editorial Team ·
Tips to Supercharge your Business Negotiation Teams
PR News

Tips to Supercharge your Business Negotiation Teams

If you’ve already been involved in a billion dollar negotiation, you probably know how nerve-wracking it can be, and how much pressure it is put on all participants. Based on the difficulty level of a negotiation, there must be taken into account several things, and in most cases a list with objectives must be put together. Generally speaking, the salesperson on the account has most of these responsibilities; he supervises the entire negotiations process and he needs to make sure that everything goes on smoothly.

EPR Editorial Team ·
Short PR Takes: On Radical Consumerism, Reaction and Influence
PR News

Short PR Takes: On Radical Consumerism, Reaction and Influence

Lately I've been re-introduced to ideas and synergies which, when carefully examined, herald a long lost web world fantasyland known as Web 3.0. That long ago concept popularized by Tim O'Reilly and O'Reilly Media back in 2004, Web 2.0 hearkened the world to concepts and ideas my generation only fantasized about after a episode of the 60's TV series Star Trek. Technology impacting everyday life on Earth as it does now, was for decades the stuff of Hollywood. Then, the natural progression of thought led us to wonder if (or when) Google or Facebook, or O'Reilly himself, might lead us into a version 3.0 promised land.

EPR Editorial Team ·
Win at Negotiations using these simple tricks
PR Insights & Public Relations Strategy

Win at Negotiations using these simple tricks

People are used to associating negotiations with strategies. Although that might be accurate on a certain level, it would imply that the concept of negotiation is an honorable talent loaded with skills and gamesmanship rather than thorough investigation abilities and hard work. Of course, there are some gaming elements that apply to the business world too, mostly when it comes to achievements and transactions.

EPR Editorial Team ·
History of Advertising: How Consumers Won the War for Their Attention
PR News

History of Advertising: How Consumers Won the War for Their Attention

Before mass media, there was a time when human beings weren't bombarded with advertisements. Brands weren't as ubiquitous in older, simpler times. Most products provided an absolute purpose and remedied a need for the people, and they were advertised as such. Take soap for instance. People needed soap because they wanted to be clean, so ad agencies filled the first simple voids with solutions, their solutions. Advertising has changed dramatically since those days however.

EPR Editorial Team ·
Ten Tips for Successful Negotiating
PR News

Ten Tips for Successful Negotiating

Every business field demands solid negotiation techniques to benefit from a good deal and achieve success. For some people, successful negotiations mean ending up with the bigger share of the bargain, while for others, a win-win solution is equally acceptable. Prior to starting the process, make sure to check out the following 10 tips for successful negotiations.

EPR Editorial Team ·