strategy

Should men also fight for negotiation gender bias?

Negotiations are tough, and as we all know women react differently than men in these situations. Most of them admit that a determined male-negotiator makes them nervous, but things don’t have to be like this. Specialists from all over the world agree that women who manage to read others’ emotional states and fulfill their communicative expectations are excellent team leaders, better than empathy-enabled men.

Twitter Rolls Out Important Changes for Businesses and Users Alike

The last month of summer brought some important releases from various social media networks, and Twitter is no exception to this rule. In fact, this social network had a pretty busy month and made some important changes aimed at users and others aimed at companies, all with the purpose of luring more users to this network and to determine companies to invest in advertising.

Tylenol Warnings PR Lesson: How to Title Your News to Avoid Negative PR

Sometimes, the use of negative words in titles may increase negative consumer sentiment regarding your business. Prevent this by avoiding the use of negative words in your news.

Board Game PR: Down With Ironing, Long Live the Monopoly Cat?

Hasbro has gone and done it, the legendary game makers have done away with pressed shirts and stiff collars altogether. Now when the family breaks out the Monopoly Game in sheer boredom, a new token will be there for the gang to fight over. The riveting new Monopoly Cat token replaces the venerable (maybe worn out) iron play piece.

Tesla Now More Popular Than Porsche in Cali

California has always led the way where innovation or adopting anything is concerned. Just as fashion works its way East from the Pacific, so too the adaptation of new means of transport like electric care migrates West to East. This news that Tesla has actually outsold luxury brands Porsche, Volvo, Lincoln, Land Rover and Jaguar, is probably surprising only for people East of the Rockies. The California New Car Dealers Association reports vehicle registrations in the first half of this year showing 4,714 new Teslas registered. While other luxury brands lag far behind, the world's most advanced luxury alternative energy vehicles are selling like those proverbial hotcakes.

Instagram Buys Luma to Improve Video Capabilities

With stabilization and professional filters, all free, all Instagram users will shoot professional videos soon.Traditional advertising is changing, shifting, if you will. It is becoming social, and Instagram will play an important role in the process.

Brands Don't Understand Canadian SBOs' Needs

The Journey of Business: International Direct Mail Campaign

It's hard enough to ensure your address data is valid when you're dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as well as target your marketing campaigns to work with the culture and demographics of a particular region. You can get great results from marketing internationally, but here are a few considerations to keep in mind when you take the global plunge.

Money and Lack of Understanding: Main Causes of Poor Online Measurement

PepsiCo Teams Up to Help Chicago Kids

PepsiCo and Feed The Children have just announced a partnership with The Salvation Army and local retailer Jewel Osco for distributing two semis tractor trailer loads of food and essentials for assisting 800 Chicago area kids. The goods will be distributed at U.S. Cellular Field (Lot C - 333 West 35th Street, Chicago, IL 60616).