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strategy

Pitching Notes Allows PR Professionals to Share Their Experiences with Reporters
PR Insights & Public Relations Strategy

Pitching Notes Allows PR Professionals to Share Their Experiences with Reporters

In a public relations professional’s life there is always a moment when they have to contact a reporter for the first time to pitch an article or a piece of news. In order to do that, PR people do as much research as possible on that reporter – subjects covered, style, brands etc. Pitching Notes is a free website that helps PR professionals share the experiences they’ve had with reporters.

EPR Editorial Team ·
Moxie Software Launches Chat Service that Engages Fans through Facebook Pages
Social Media PR & Social Media Strategy

Moxie Software Launches Chat Service that Engages Fans through Facebook Pages

Moxie Software, Inc. announced today the release of the Engage+ App, a social chat application for customer sales and service that leverages Facebook’s API. This app is available with Chat Spaces™ and enables companies to have engaging discussions with fans and, based on their profile, to deliver personalized offers and better interaction experiences.

EPR Editorial Team ·
Buysight, Inc. Acquired by AOL’s Advertising.com Group
PR News

Buysight, Inc. Acquired by AOL’s Advertising.com Group

AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.

EPR Editorial Team ·
A Visual Guide to Dealing with Difficult Clients [INFOGRAPHIC]
PR News

A Visual Guide to Dealing with Difficult Clients [INFOGRAPHIC]

As any service provider from across varied lines of business will tell you, dealing with clients is not always a very easy task, as people, their expectations and habits are different. An infographic compiled by Ciplex, a digital marketing and creative agency, shows 15 types of clients and their characteristics. Moreover, and perhaps most important, the infographic offers some “care and feeding instructions” for each identified type.

EPR Editorial Team ·