PR News
The Thriving Economy of Texas
Texas is a good place to do business. It is currently the 2nd largest economy in the nation right behind California, with a GDP of over 1 trillion dollars.
Tag
strategy
Insights & Strategy
Twitter, Boosting PR and What Social is all About
Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person's understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let's briefly explore what integrating twitter in the overall PR efforts implies.
PR News
Providing Excellent Customer Service in the Shifting Online Landscape
While the basics of customer service have not changed recently, the finer points of customer service have, due to the growing reliance upon the Internet to conduct business.
PR News
Year-End at a PR Firm: The Two-Track Discipline That Determines How January Opens
The PR industry year-end runs on two parallel tracks — closing the current year and preparing the next. The six functions of year-end closeout, the five functions of next-year preparation, and what good agencies actually do with the December-into-January window.
Entertainment & Media
Good PR Could Help Revive Bushkill Park
Helping revive Bushkill Park could be a great project for a local PR company to show what community engagement truly means.
PR News
5 Best Blogs to Announce a New Start-up
So you have a new startup. Do you also know where to announce your business? Aimee Sway helps you find your way, with five useful resources.
PR News
Holiday Marketing: Thanksgiving Marketing Still Hot
Companies speed up their Thanksgiving PR and marketing strategies in the last minute. Considering the trend today, this might not be a bad move.
Insights & Strategy
The 2011 Royal Wedding and Canadian Monarchy Sentiment
November 2010. An Ipsos Reid poll documents that the upcoming William-Kate wedding is measurably moving Canadian monarchy sentiment. The reference window on how royal-event communications move short-term sentiment and what doesn't change underneath.
PR News
Honey: How a Coupon Browser Extension Built a $4 Billion Social Media Empire
Honey, founded in 2012 by George Ruan and Ryan Hudson, sold to PayPal for $4 billion in 2020 — built on creator-led YouTube distribution, not paid social.